How to become an expert (and spot out one nearby)

How to become an expert (and spot out one nearby)

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How to become an expert (and spot out one nearby)

Expertise is one of those things that is both rare and a highly valued commodity — a fact belied by the frequency in which it appears on resumes — but made clear by the way it is sought out by everyone, from potential employers, to partners and customers. We all understand that expertise is important, but many have a more difficult time of figuring out the right way to gain it.

The pursuit of a degree can certainly help you develop but doesn’t exactly require you to get your hands dirty in a way that allows you to learn practical skills. Working your way up the ladder at an established company also has major benefits, but it often takes time to get the responsibility you need to be able to gain the expertise you’re looking, which can be counterproductive to your effort. Don’t get me wrong — experience is certainly an excellent way to gain knowledge, but its correlation with expertise is not causal.

Another, and arguably more successful, way to becoming an expert in something is to just strike out on your own and teach yourself. One of the biggest misconceptions about starting a business is that the expertise in running a business is a precondition to creating one. You can always learn from and rely on others, but at the end of the day, there is exponentially more to be learned from doing something yourself.

Here are a few tips in gaining expertise:

1. Don’t trust your instincts.

You may be asking yourself, “What? That’s the exact opposite of what everyone’s ever told me!” Yes, a well-known mantra is to trust your instincts, but the harsh reality is that even the most well-intentioned instincts are often wrong. The key to driving your business forward and developing your skills is to better understand how you make decisions, so you are more capable of knowing when your gut is leading you in the right direction — and when you may need a second opinion.

We’ve all been through the process of watching a brilliant idea fail miserably, and while this has its own long-term benefits, it is easier to avoid it entirely. Learning your own cognitive pre-dispositions, whether it be an over-reliance on a specific tool or a risk-tolerance that is far too high, can help you avoid critical errors and grow your business faster.

2. Embrace your ignorance.

Experience can help you identify problems and opportunities in advance, but it can also blind you to other problems and opportunities. Coming in with fresh eyes allows you to establish your own unique perspective and expertise in order to see things that your competition or would-be mentors might not. The sometimes overwhelming desire for the sense of security provided by credible experts can come at the expense of creative growth.

Very often, the most disruptive solution for a specific industry is hidden by best practices that make that option much less exciting or visible. We can argue whether ignorance is actually bliss, but it is fairly obvious that you can’t be afraid of what you don’t know. Sometimes this lack of knowledge can lead you astray, but it can also be a prerequisite for identifying a new road to success. Being aware of inexperience is important, but embracing the uncorrupted perspective it affords can be a game-changer.

3. Learn from your partners.

Whether it be a food supplier for a restaurant or an advertiser on your website, understanding the needs and viewpoints of all parts of your supply chain and sales funnel can be incredibly helpful. Keeping an eye on what’s important to each player in your business gives you a more holistic view of your business and can help you realize critical insights much more rapidly. Equally, it will keep your finger on the pulse and help you stay ahead of market changes.

4. Ignore the stigma of failure.

There are few lessons as powerful or lasting as failing miserably to accomplish a goal. We’re always told to avoid failure, which is why, when it occurs, it can be so devastating. While I certainly would not recommend seeking it out, if failure does happen to come your way, embrace it and use it as an opportunity to learn for the future.

Taking a step back after a setback and properly analyzing what led to it can be an important and liberating process. Undertaking a thorough debrief can help you gather insights into your decision-making process and the way you operate your business. In the best case, it can help you clearly identify areas to change, allowing you to move forward all the stronger.

Most importantly, you will learn rather quickly that while failing may be a gut-wrenching experience, it is hardly the end of the world. Much of succeeding in business is about taking risks, and fearing failure may be important — but knowing that it is a temporary frustration can empower you to take the risks necessary to achieve true success.

Acquiring expertise will allow you to sit in the driver’s seat of your business and learn and grow as you build your business. But as critical as it is to recognize the importance of expertise, it is more important to have an actionable plan to acquire it. Degrees and experience are great, but sometimes the best way to become an expert is to start learning on your own, testing out ideas and adopting insights you gain into your future endeavors. By keeping these tips in mind, you can make the most of your entrepreneurial pursuits to create the foundation for long-term success.

How to become an expert (and spot out one nearby)

Is it best to specialise in one area of beauty or beauty therapy as a whole?

This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people.

And I know how you feel! You often feel like you don’t want to narrow down your options… because that seems counter-intuitive, right?!

But then again, you see so many other Salons & Spas out there targeting a super-specific audience, and you wonder whether you should start doing the same…

I actually have a super strong opinion on this… it’s one that I really believe in whole-heartedly.

How to become an expert (and spot out one nearby)

My Opinion.

My short answer is YES, you need to specialise in something.

Have a focus point and reason for ‘being’ beyond just doing beauty or just doing hair.

I actually believe in this so much, that it’s something I teach within my paid program. I help owners work out their area of expertise, so that they can:

Focus on what they deliver
Send a clear message to the marketplace that they are expert in xyz
This is so important, because if you think about the journey of a client when she is looking for a new hair or beauty service provider. they google, they social stalk, they ask their friends.

But how do they make their final choice? It’s not like there is any shortage of salons to choose from… so there needs to be a defining factor.

And that factor needs to be that YOU are the expert in your area of specialization… that way, your potential new clients will know straight away whether your Salon is what they’re looking for, or not.

To make YOU the obvious choice, you need to tell the world why they should come to you. because you STAND for something!

And I know the common fear… that you don’t want to narrow yourself down and limit the amount of clients you could bring into your business.

But showing yourself as the expert in YOUR area of expertise is actually going to have the opposite effect…

Because when you try to appeal to EVERYONE, you end up appealing to no-one!

If you aren’t sure what your area of expertise should be… you need to have your ideal client in mind. Talk directly to her! She is ‘The One’, so think about what she needs, wants & desires.

Instead of talking to ‘everyone’, you should be talking to her… ‘The One’!

“How do I become an expert in my field?” I get this question a lot from coaches, consultants and experts who want to create and launch a profitable online course, coaching program or online product. There are two simple things you can easily do to become an expert in your field: be a source of information and share abundantly.

1. How to Become an Expert in Your Field: Read

Self-development expert Brian Tracy tells us that, “If you read only one book per month, that will put you into the top 1 percent of income earners in our society.” Now, imagine if you read one book a week what will happen.

If you read one hour a day in your chosen field that translates into 1 book a week. One book per week translates into roughly 50 books a year. Do that for 5 years and you have read 250 books in your field. You will quickly become an expert in your field.

I have read at least one book a week for close to 20 years in the fields that interest me: marketing, sales, human performance, the brain and how we learn. (Confession: I have a strange obsession with detoxing and nutrition.) Thousand+ books are everywhere in my office and home.

There is so much great information out there and the people who do the work of sifting through it will be seen as the experts. Be the expert who brings information together, makes it simple to grasp and you will be in the top 1% of experts in your field. Dedicate 30 minutes a day to reading and you will have more information to offer than 99% of the experts out there. Imagine the depth you can bring to coaching the people who experience the online courses and programs you create and launch.

What’s the biggest question your ideal clients are searching to answer? Get online and search for books that relate to answering that question. Be the source of information for your audience.

2. How to Become an Expert in Your Field: Share
There has never been a better time to share your expertise. Online discussion forums, DIY marketing tools and paid social media ads make it incredibly easy to find and serve your ideal clients. Here’s the thing: you have to show up and give before you show up and ask.

Build trust in your expertise by sharing what you know. As you create and launch an online course, get focused on contributing content in that channel. The key is to focus on answering the questions your ideal clients are asking. Dedicate 15 minutes a day to commenting in online discussion groups, creating tools that solve problems and sharing what you know.

In 60 minutes a day, you can quickly become recognized as a rock star in your field.

How to become an expert in our field? Take Action:
1. Make a list of the types of questions your clients are looking to answer. Think about the questions that make them search for support (like tools, online courses or coaching).
2. Search for books related to these topics. Buy one and read it. Repeat.
3. Find and join online discussion groups related to your area of expertise. Tip: Type in your area of expertise plus “online discussion forum” into search engines and see the top online discussion forums in your field. Contribute as an expert in your field.

Want a list of the business books I think every “expertpreneur” should have on their shelf (and, actually read)? Here they are.

Scientists studied 15,000 people over the course of two decades, and have identified only 50 experts who understand human behavior and can spot deception with exceptional accuracy. Renee Ellory, known as “Eyes for Lies,” is one of these experts. Renee has trained thousands of law enforcement professional across the U.S. and has now opened her training to the public.

How to become an expert (and spot out one nearby)

  • How to become an expert (and spot out one nearby)
  • How to become an expert (and spot out one nearby)

    When people have impact on…

        • Security
        • Safety
        • Justice
        • Financial matters
        • Critical infrastructure

    …Renee can clearly articulate and explain the markers in human behavior that reveal the truth, lies, potential risks and other key information about people in minutes. Renee is considered to be an emotionally intelligent genius.

    People know how to put their best foot forward, and say all the right things, but if you don’t catch the micro-signals telling the real story, you could pay a heavy price. Why take that risk? Renee will give you the confidence to move forward and make intelligent decisions.

    What are the benefits of using an Emotionally Intelligent Genius?

    A person with an emotional intelligence will see many more facets in communication and human behavior than the average person, and this information can dramatically change how you make decisions, interact with others, communicate and achieve success.

    Take an IQ genius, for example: When problem solving, he is likely to see 20 facets to a problem that need to be addressed for a successful outcome. He will problem solve much differently than someone of an normal IQ. A person with an normal IQ may only see 10 elements and miss the other facets — increasing the risk for failure. That same is true with an emotionally intelligent genius. An emotionally intelligent genius will see and understand micro-signals in communication and behavior that the average person likely won’t see, giving you a high probability of success.

    How to become an expert (and spot out one nearby)

    Tweet This

    Today I heard from a lovely new connection on LinkedIn , who responded to a recent post I shared about Why Your Job Search Has Stalled Out. He asked a question I hear frequently from professionals who know that mentorship is important to their careers, but don’t know how to achieve it.

    “In my pursuit of THE job (not just any job), I have so far addressed all your recommendations but mentorship. This is the stage where I have stalled out. I have found many professionals that have shared my dreams and are now big successes in the industry, but find myself hesitant in approaching them and asking for help. These hesitations may be due to me not wanting to come across as needy, but I think they mostly stem from lacking the trigger words that would inspire acceptance of such a request. I really need help in this area and humbly ask for your help in the follow-through of this job hunting step.”

    I’d love to tackle this question, because so many people I speak to are struggling in their approach to finding mentors, and are ending up disappointed, angry or confused.

    Below are the top 4 tips I can share about finding fabulous mentors, and making the most of the help you receive:

    First, it’s critical to know that, to find great mentors, you don’t want to reach out to strangers. That’s not how you’ll find them.

    Sheryl Sandberg, in her book Lean In, likens asking strangers to be mentors to the behavior of the main character in the favorite children’s book Are You My Mother? The book is about a baby bird that emerges from its shell in an empty nest, and goes in search of its mother. The little bird asks everything it sees (a kitten, hen, dog, cow, steam shovel), “Are you my mother?” The answer is always the same. “No!” This is just like a professional asking a stranger, “Will you be my mentor?”

    “If someone has to ask the question, the answer is probably no. When someone finds the right mentor, it is obvious. The question becomes a statement. Chasing or forcing that connection rarely works.”

    Instead, find great mentors through the inspiring people you’re already interacting and working with now. They need to be people to whom you have already demonstrated your potential – who know how you think, act, communicate and contribute. And they have to like, trust and believe in you already (why else would they help you?). They also need to believe with absolutely certainty that you’ll put to great use all their input and feedback.

    Strangers (especially people in the media and the public eye who’ve become “huge” successes, as the individual above mentions) will virtually always have to say “no” to mentoring requests from strangers. Why? Because their time is already spoken for, and they’re drowning in similar requests. Secondly, they don’t have a relationship with you, and therefore can’t know how you operate or if it’s a great investment of their time to help you.

    Find your mentors among the people you know who are 10 steps ahead of you in your field, role, or industry, doing what you want to, in the way you want to. Connect with new people who you can help, and who will find it a mutually-rewarding and beneficial experience to support you. If you don’t know of any inspiring people that fit this bill, you need to go out and find them. Here are some great tips from Kerry Hannon about finding a mentor, and from Judy Robinett about networking that generates amazing results.

    2. What can you do to get on the radar of strangers whom you admire?

    Don’t ask for mentorship, but follow their work, and be helpful and supportive. Give, and give more. Tweet out their posts, comment in a positive way on their blogs, share their updates, start a discussion on LinkedIn drawing on their post, refer new clients or business to them, and the list goes on. In short, offer your unique voice, perspectives, experiences and resources to further the action and conversation that these influencers have sparked. Understand that you are able to be of service to them, and go out and do it.

    3. Be someone who is enjoyable to mentor.

    The third piece of attracting empowering mentoring is in how you operate in your career and your life. Are you somebody you yourself would like to mentor? Are you open, flexible, resilient, respectful? Are you eager to learn, and committed to modifying how you’re interacting in the world so you can have even more success, reward and happiness?

    – Be great at what you do – while this sounds obvious, it is the most important thing you can do to get noticed.

    – Ask for more responsibility – be sure to have specific ideas for how you can contribute in deeper, more expansive ways. Be creative/think outside the box.

    – Don’t be a wallflower – participate in all meetings even “optional” ones. Volunteer to represent your team on important department or enterprise-level initiatives. Prepare ahead of time so that you can meaningfully advance the discussion.

    – Promote the success of others – your generosity and openness are critical to your success, and will be remembered.

    – Build your support network – reach out to groups within your company and outside your line of business. Learn what they do and how you can help them succeed.

    4. Put yourself in a potential mentor’s shoes.

    Finally, whenever you’re in a quandary about how to get help from someone, put yourself in their shoes. If the tables were turned, what would you want to see from this individual asking for help? If you were inundated with requests for help every day, what type of person would YOU choose to assist, and why? Go out and become that person that others would love to support and nurture.

    Here’s the bottom line: The answers to all your networking and career-building questions aren’t as far away as they seem. They’re right inside of you. Just understand that you have much more to offer than you realize. Imagine yourself in the shoes of those you deeply respect and admire, who’ve had fabulous success in the same ways you want it. Then imagine your “future self” already achieving this tremendous success. Ask your future self what to do. And always conduct yourself — in life and in work — as one who is doing all that’s necessary to attract (and offer) fabulous, high-level help and support.

    To build more career success, take my Career Success Readiness quiz and visit The Amazing Career Project.

    How to become an expert (and spot out one nearby)

    Are you just starting to utilize HubSpot, or are you considering starting to use it as a base for your inbound marketing efforts? If you are new to HubSpot or Inbound Marketing, we encourage you and your team to take the time to go through HubSpot Academy. The Academy offers free online courses, certifications, and training videos to help you understand the HubSpot infrastructure and learn inbound marketing principles.

    HubSpot Academy Basics

    Pick your experience by going through individual lessons, or by following tracks. A track is a group of lessons put together to give you the most in-depth overview of a particular topic. Use the categories available to find the specific lessons and tracks that you would like to take.

    Categories include:

    • Marketing
    • Sales
    • Service
    • Design
    • Partners
    • Beginner
    • Intermediate
    • Expert
    • Start-Up

    Lesson Topics include:

    • Social Media
    • Sales Enablement
    • SEO
    • Video
    • Inbound Marketing
    • Content Marketing
    • Website Design
    • Inbound Sales
    • Marketing Automation
    • Inbound
    • Lead Generation
    • Reporting
    • GDPR
    • Contact Management
    • Email Marketing

    Product lessons include:

    • Documents
    • Templates
    • Websites
    • Emails
    • Development
    • Pop-up Forms
    • Integrations
    • Reports
    • Campaigns
    • Tickets
    • Social Media
    • Ads
    • Contacts
    • SEO
    • Projects
    • Landing Pages
    • CRM
    • Calendar
    • Forms
    • Blog
    • CTAs
    • Customer Feedback
    • Design
    • Lists
    • Conversions
    • Workflow

    Easily go through tracks and lessons, and HubSpot will keep track of what you have finished and keep your place when you take a break. You will also be able to track your progress and see different accomplishments made throughout your educational adventure, like when you earn certificates.

    HubSpot Academy is one of the best features that HubSpot offers in terms of truly helping customers understand how to use marketing to their company’s advantage. With such a wide range of topics covered—and the ability to move at a speed that works for each individual—the education offered is useful and insightful. Even if you are not using HubSpot as the main tool in your toolbox, the principles can be applied in many ways. It’s a one-of-a-kind and incredibly useful for those just getting started in marketing and sales practices, as well as those with seasoned experience.

    Learn more about HubSpot Academy and other education opportunities here

    Scientists studied 15,000 people over the course of two decades, and have identified only 50 experts who understand human behavior and can spot deception with exceptional accuracy. Renee Ellory, known as “Eyes for Lies,” is one of these experts. Renee has trained thousands of law enforcement professional across the U.S. and has now opened her training to the public.

    How to become an expert (and spot out one nearby)

  • How to become an expert (and spot out one nearby)
  • How to become an expert (and spot out one nearby)

    When people have impact on…

        • Security
        • Safety
        • Justice
        • Financial matters
        • Critical infrastructure

    …Renee can clearly articulate and explain the markers in human behavior that reveal the truth, lies, potential risks and other key information about people in minutes. Renee is considered to be an emotionally intelligent genius.

    People know how to put their best foot forward, and say all the right things, but if you don’t catch the micro-signals telling the real story, you could pay a heavy price. Why take that risk? Renee will give you the confidence to move forward and make intelligent decisions.

    What are the benefits of using an Emotionally Intelligent Genius?

    A person with an emotional intelligence will see many more facets in communication and human behavior than the average person, and this information can dramatically change how you make decisions, interact with others, communicate and achieve success.

    Take an IQ genius, for example: When problem solving, he is likely to see 20 facets to a problem that need to be addressed for a successful outcome. He will problem solve much differently than someone of an normal IQ. A person with an normal IQ may only see 10 elements and miss the other facets — increasing the risk for failure. That same is true with an emotionally intelligent genius. An emotionally intelligent genius will see and understand micro-signals in communication and behavior that the average person likely won’t see, giving you a high probability of success.

    Impress your friends with all your Thor knowledge.

    on November 7, 2017 at 6:38AM PST

    The final Marvel film of the year, Thor: Ragnarok, is finally here. Before–or even after–seeing the film, you may want to dive more into the world of Thor, be it the movie or comic book versions. Over the past few weeks, we’ve been exploring the God of Thunder with a series of pieces to help fans better understand the character.

    If you haven’t seen Ragnarok yet, make sure to get caught up on just where the heroes and villains of Asgard have been the past few years with The 5 Most Important Things To Remember Before You Watch Thor: Ragnarok. Don’t worry, there aren’t any spoilers there.

    How to become an expert (and spot out one nearby)

    Who Are These Characters?

    The third installment in the Thor franchise introduces a slew of new characters ripped right from the comics, as well as a few familiar faces from previous Marvel films. We have an in-depth look at a chunk of the characters you’ll see in Ragnarok, and we’re exploring their origins within the comics. Obviously, some are nothing like their comic book counterparts, like Grandmaster; however, you can become a quick expert by checking out these pieces.

    • Thor: Find out the true history of the God of Thunder by watching the video above.
    • Hela: The movie’s main villain has gone through a few changes from the page to the screen, but one thing is still sure: she kills a whole lot of people.
    • Valkyrie: Valkyrie is a title for the strongest warriors in Asgard. Find out more about Asgard’s most famous Valkyrie, Brunnhilde.
    • Heimdall: He’s the man who guards the Bifrost and is the gatekeeper between the Nine Realms.
    • Grandmaster: The movie and comic versions aren’t quite the same, but this immortal character’s history is incredibly intriguing.
    • Loki: He’s Thor’s brother but also Thor’s greatest enemy. Find out more about the God of mischief.

    How to become an expert (and spot out one nearby)

    Thoughts On The Movie

    The gang at GameSpot Universe had some thoughts on the movie as well, you can read more about what we thought in our written review, but if video is more of your thing, we have you covered. GameSpot’s Mike Rougeau said, “If Marvel takes anything away from this, fans should hope it’s that these films are best when talented directors are allowed to leave their personal marks on them.”

    If you’ve already seen Thor: Ragnarok, you may have some questions about the mid-credit and post-credits sequences. Like most, these clips expand the Marvel Cinematic Universe a bit further, and we have a breakdown which will shed some light on them, and obviously, it contains spoilers. You can also find out what comics inspired the new movie too. But where will the characters from Asgard go after the movie? We have a few thoughts on that, based on our comic book knowledge.

    If you haven’t seen Ragnarok yet, now is your chance as it’s playing everywhere. Just make sure you’re ready to laugh, as it’s the funniest Marvel movie to date, and we think it’s one of Marvel’s best films to date as well. If you don’t have time to get out, watch Late Late Show’s James Corden narrate the 4D experience of Ragnarok at a theater.

    The most commonly seen map of coronavirus cases in Kentucky shows the number confirmed in each county, but the more instructive map is the one that shows the rate: the number of cases per 100,000 population.

    That map shows the top counties are Butler, which has had a major outbreak in its nursing home; Muhlenberg, site of a state prison where all inmates and employees were tested after an outbreak; and Hopkins, the county that had the first major outbreak.

    How to become an expert (and spot out one nearby)

    Map of coronavirus cases in Kentucky shows the number confirmed in each county. (Click to enlarge)

    Every county bordering the three also has an elevated infection rate. High rates are also found in Adair and Jackson counties, sites of outbreaks in nursing homes, and bordering counties. Long-term-care facilities have accounted for 58 percent of COVID-19 deaths in Kentucky. The Adair County facility has had both of the employee deaths.

    Case and death numbers were not updated Sunday because Gov. Andy Beshear took the day off for Mother’s Day.

    A coronavirus expert told a Louisville judge Thursday that more inmates at the Green River Correctional Complex in Central City will surely become infected with it and die. The chances of that not happening are “near zero,” said Dr. Frank LoVecchio, a public-health and emergency medicine specialist who is advising the state of Arizona on the virus. “I would put this as very critical.” Three inmates have died.

    LoVecchio was “testifying for an inmate who claims he should be released from the Muhlenberg County prison because his confinement there constitutes cruel and unusual punishment,” Andrew Wolfson reports for the Louisville Courier-Journal. “LoVecchio also told Jefferson Circuit Judge Brian Edwards that the state’s plan to house infected inmates together may make them sicker.”

    Inmate Kaylan Irvin argues that he should be released to home confinement because the state can’t make the prison safe. His attorney, Rob Eggert, said of his client and other prisoners, “They were convicted of crimes, but they weren’t sentenced to death.”

    How to become an expert (and spot out one nearby)The state is segregating inmates into four buildings: one for those who have the COVID-19 disease; one for those who have tested positive but have no symptoms; one for those who have tested negative but have been exposed; and those who are considered medically fragile. Beshear said the configuration of the prison made it possible to move inmates, a step medium-security prison officials don’t like to take.

    LoVecchio “conceded that housing infected inmates together would be permissible if there was no other choice and that it was better than putting an infected inmate in a cell with someone who does not have the virus,” Wolfson reports. But Louisville physician Frances Weinstock, testified that it will be “extremely difficult if not impossible” to prevent the spread of the virus, since 40 percent of inmates are infected.

    The judge gave the state until Tuesday to respond to an order issued by the 6th U.S. Circuit Court of Appeals that “appears to allow judges to release inmates because of uncontrolled outbreaks of the virus,” Wolfson reports. “It came in a case filed by four inmates at the Federal Correctional Institution in Elkton, Ohio, where eight inmates have died from COVID-19.”

    From Kentucky Health News

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