How to capture an expert’s value 12 tips

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Added value is an important tactic that can be used by small businesses to acquire and retain customers, increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are five ways to create added value that can be easily implemented into your business plan today:

1. Always consider your customers’ perspective

The art of creating added value starts with the ability to see your business through the eyes of your customers.

Consider what’s important to your target market and how your product or service will benefit them. What problem does it solve, how will it help them overcome obstacles or do their jobs better? Many businesses miss the boat by focusing on features instead of benefits. By shifting your focus to providing content that focuses on your customers’ needs you can start helping and stop selling.

Creating customer personas is helpful to provide insights about your current and future customers, what’s meaningful to them, and gives you a roadmap of the kind of content you can create and share to provide added value.

2. Consistently work to improve customer satisfaction

Although the debate over whether the customer is always right (or not!) continues, lack of customer satisfaction is a sure-fire way to keep people from coming back.

Soliciting honest feedback through surveys on a regular basis allows you to keep your finger on the pulse of your customers’ needs in their journey with your business and is also an opportunity to monitor your brand’s identity in the marketplace.

Free survey tools like Survey Monkey, KwikSurveys and SurveyPlanet offer easy-to-use templates and unlimited responses to ensure you can collect feedback and create an action plan based on the results.

3. Implement marketing models into your strategy

As you’re searching for ways to create added value, the use of popular marketing models can help your strategy take shape.

For small and medium businesses, the Four Cs model, Brand Essence Wheel, and SWOT Analysis tool will help you develop your brand’s value statement, define your unique selling point, and even forecast customer demands based on market trends.

4. Develop a memorable customer experience

Businesses with unforgettable customer experiences are more likely to benefit from word-of-mouth referrals, positive online reviews, and higher retention rates.

When getting started, you’ll need to consider all touch points of your business, from initial lead capture to post-purchase communication and how to properly maximize the added value for the customer throughout the process.

Building a customer experience also allows you to develop relationships with your customers so you can connect on levels that go past simply getting the sale.

Most importantly, memorable customer experience models aim to deliver unexpected intangible value that cannot be packaged or sold. This includes personalized service, attention to detail, and showing a sense of urgency to address concerns as they arise.

5. Never underestimate the value of free resources

Whether it’s a free guide, a printable PDF, or a company branded calendar, free resources are a great way to create added value and showcase your brand’s ability to offer ‘a little something extra’ to customers.

Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services.

For brick and mortar stores, consider promotional materials featuring your company’s logo that can be given out in-store. Businesses with an online presence can use a customized sign up form to encourage visitors to sign up to hear more about special offers and promotions.

Remember, although you may be offering something for free, it still needs to have relevance to your market and should always be consistent with your brand’s overall purpose.

These five tips will help you think about a few ways you can add value now and in the future for your prospects and customers. What other methods do you use to add value for your customers? Let us know in a comment below.

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“Your wedding day will fly by in a second.” Words you’ve likely heard leading up to your big day, because it’s true. Everything quickly becomes a blur of smiles and happy tears, pictures, flowers and dancing. Planning out a detailed shot list with your wedding photographer will better allow you to relax and enjoy your day, knowing every precious moment you want captured, will be.

Nicole Ettenhofer, Director of Marketing for George Street Photo & Video, a national wedding photography service, shares her top tips on how best to plan with your photographer in advance of the big day.

How to capture an expert’s value 12 tips

1. Identify Your Style – Couples want to make their day a true reflection of themselves and their love for each other, yet every couple has a different idea of the “perfect” wedding photos. One of the first steps in hiring a photographer, and later working with that photographer to set your shot list, is narrowing down what style you are drawn to. At George Street, we noticed couples struggling to identify this, so we created a Style Quiz to help with the process. Couples can easily visit the George Street website and take the quiz, choosing their favored photo preferences from numerous and varied photographic types to help pinpoint their particular style. Ranging from Artistic to Glamorous and Editorial to Bohemian, identifying your photography style helps to crystallize your preferences, and allows us at George Street to match you with the perfect photographer.

How to capture an expert’s value 12 tips

2. Find Your Light – Although capturing the emotion of the moment is most important, there are a few artistic lighting techniques that help create an awe-inspiring feel. Gorgeous wedding photos taken at night, for instance, create a romantic, modern look with evening landscapes and starry skies. Photographers can get especially creative after the sun goes down, creating lighting effects with shadows and even highlighting raindrops in the background. For Night Shots it is important to plan ahead with your photographer so they know to bring special equipment to capture a uniquely breathtaking moment.

The setting sun also makes for a gorgeous, yet fleeting opportunity for couples to steal away from the bustle of the reception and share a private moment together. “The Golden Hour” is an optimal time for photographers to capture truly spectacular photos, with natural light creating a beautiful golden glow as the sun goes down. Be aware, this light only appears for a short time and on a clear day, so it may mean sneaking away from the dinner table to capture a romantic kiss outside.

How to capture an expert’s value 12 tips

3. The “First Look” – Now-a-days, many couples decide to do a “first look” with each other before the ceremony. There are many pros and cons of doing this, which we recommend hashing out with your photographer before he or she creates a timeline. Pros include giving you and your fiancé a special moment together before the “I Dos,” and can be a great way to calm your nerves with some precious one-on-one time. Additionally, these shots need a little more shooting time of the two of you before the ceremony. Conversely, waiting to see each other when the bride walks down the aisle can build suspense and create a moment that will last a lifetime.

It is a tough call, so for those of you who simply can’t decide, there are some other unique alternatives our photographers have used. For instance, we have had many couples do a first look without seeing each other, most often holding hands from either side of a door, which makes for a very special, romantic moment. Whichever way you go, every photographer loves to capture the look on a couple’s face when they first see each other!

How to capture an expert’s value 12 tips

4. Create A Family Outline – The ceremony has ended and the crowd is starting to depart for the reception…but wait! You need to coordinate all of the extended family for their photos. We advise our couples and photographers to create a family outline so they know what shots are needed and who needs to be in them. This is something you can provide your photographer when discussing your shot list and timing. At George Street, our online wedding planner, has a personal shot list tool as an easy way to communicate to their photographer exactly what images are must-haves on their wedding day.

How to capture an expert’s value 12 tips

5. It’s In The Details – Your photographer should be made aware of any fun and even quirky details you and your spouse plan to have on the big day. Perhaps you’re using your grandmother’s antique cake topper or you are both wearing blue shoes! Discussing these with your photographer in advance to ensure he or she captures those personal touches that only you may know about.

Overall, the most important take-away tip is plan, plan, plan. Dream of what your day will look like, then map-out what you want the photographer to capture. Professional photographers will know the main moments to capture but they don’t know all the intricacies of your life, like who must be in the family photos. Is there a special moment between you and your loved one you want to make sure is captured? Do you wish to recreate a beloved shot from your parent’s wedding? All of these things can easily be discussed and coordinated by commutating with your photographer to make sure you shoot those once-in-a-lifetime moments just the way you want them.

Franchise Your Business

How to capture an expert’s value 12 tips

How to capture an expert’s value 12 tipsI once went to a seminar on how small retailers could convince their competitors’ clients to switch and do business with them. The speaker outlined several strategies for cultivating relationships with prospects loyal to other brands to eventually win them over as customers.

How long should they keep trying these strategies, one lumberyard owner asked?

“Until they buy. or they die,” the speaker replied.

If the construction-company buyer you were targeting died, of course, then a new buyer would be hired — and you could start trying to win the company’s business all over again.

The process of trying to increase your market share is a continuous one. You can never stop trying to win new customers. After all, your competitors are probably trying to win your customers over right now.

And in this economy, let’s face it — where else are you going to get customers than by taking them away from your competitors?

This all came to mind as I perused author/speaker Ross Shafer’s new book Grab More Market Share — How to Wrangle Business Away from Lazy Competitors . The book lays out a slew of strategies for growing your business by stealing away competitors’ customers.

Here are five of Shafer’s tips for snatching more market share, even now, when the economy is expanding by just 1 percent :

  1. Stay relevant through innovation. One great way to gain market share is to spot new trends ahead of competitors. Listen carefully when you’re chatting with friends, watching the news, or listening to kids talk about what they like. Think about how new technology might change your industry — that was Netflix’s opening to crush Blockbuster . There may be a change in the wind your business can jump on.
  2. Respond to customers — fast. Remember when leaving a voicemail recording that says, “I’ll get back to you within 24 hours” seemed responsive? Not any more. In this age of real-time Twitter customer-support, shoppers are increasingly loyal to the company that can fix their problem right now. Check out how fast your competitors respond, and then be faster, and customers will take notice.
  3. Use customers’ ideas. Companies such as Threadless have thrived by putting customers at the center of their business and letting them design their t-shirts. Keep an open channel for customer ideas — one of them might be your next hit product.
  4. Snap up competitors. Sometimes the easiest way to get more customers is to simply buy them. Watch for competitors that might be up for sale and purchase their customer lists. Shafer loves Baron Rothschild’s famous quote, “The time to buy is when there is blood in the streets.” Capitalize on today’s economic chaos to solidify your business’s position.
  5. Be more flexible. Are your competitors still expecting workers to warm a chair from 9 to 5 in their office every weekday? You could steal their best people by simply offering more flexibility in how and where people work.

What are you doing to grow market share? Leave a comment and let us know.

How to capture an expert’s value 12 tips

A rare Super Blood Moon will be visible over Canberra on Wednesday night. Picture: Ari Rex

Stargazing: Make the most of a rare event

On Wednesday evening a rare lunar event will see the moon glow a bright and beautiful red.

Nicknamed the Super Blood Moon, the Earth’s sunrise and sunset will give a red glow to a bigger than usual moon. To best capture the “fantastic moment” for astro enthusiasts, award-winning photographer Ari Rex will head out of town and away from light pollution.

While his arsenal includes several cameras worth more than $20,000, Mr Rex said a good lens was more important than an expensive camera. Armed with this knowledge and a few basic tricks, even amateur photographers will be able to capture the Blood Moon in all its glory, Mr Rex said.

How to capture an expert’s value 12 tips

Ari Rex captured the previous Blood Moon over Canberra from the Arboretum, which he does not recommend for this event. Picture: Ari Rex

Early is easier

“Before the moon enters the Earth’s umbra it is quite bright and it’s full so you don’t really need a professional camera,” Mr Rex said.

He said as the Earth’s shadow slowly covers the moon it gets darker and darker, meaning from about 9pm it will pay to have good gear.

“Then you will definitely need a fast-aperture lens,” Mr Rex said.

He recommended a telephoto lens at least 200 millimetres, right up to 1600 millimetres, so the moon doesn’t look like a speck in the sky.

Take a tripod

Mr Rex said a tripod was pretty crucial with or without a professional lens, just make sure the stabiliser was turned off.

“The shadow speed will be quite slow and the longer the focal lens – the closer you are to the moon – the more it’s going to move,” he said.

Mr Rex said the movement was a result of the Earth and the moon’s rotation.

“You still have to have a camera that handles a high ISO because you have to ramp up the ISO in the camera to compensate for the loss of light.”

How to capture an expert’s value 12 tips

Mr Rex uses several cameras to capture event such as a Blood Moon, including a Canon 5d Mark IV, R, 80D and modified infrared Canon 5d Mark III, Canon 6d full spectrum and Canon 700d and 6d Astro modified. Picture: Ari Rex

Head to the backyard or the bush

When Canberra experienced a blood moon in 2018, Mr Rex captured it from the National Arboretum. This time he will head further out of town to escape light pollution.

“The Blood Moon will be rising in the east so you should leave the light pollution behind and stay away from main highways,” Mr Rex said.

How to capture an expert’s value 12 tips

The Blood Moon glows read over the National Arboretum in Canberra in 2018. Picture: Ari Rex

Turn off devices before viewing

Mr Rex said viewing and photographing the moon is enhanced when eyes have had a chance to adjust to the dark.

For this reason, he recommended turning off devices prior to getting snap happy.

What about with a mobile phone?

Mr Rex said you will need to have one of the latest smartphones to capture the Blood Moon in any quality. For best results, he recommended a tripod or resting the phone on a flat surface to keep it still.

“If you have a decent phone with a good range and you know how to press on the moon and lower the exposure you might come out with something nice,” he said.

How to capture an expert’s value 12 tips

Stargazers take in the Blood Moon in 2018. Picture: Ari Rex

Epic trainer Evelyn Chen keeps her instructions simple when she teaches new employees how to navigate the electronic medical record system that spans Johns Hopkins Medicine. There will be plenty of time later for users to tailor the system to their departments and roles.

“The users are already overwhelmed with the amount of features to learn,” says Chen, who was a “super user” nurse at Howard County General Hospital when it adopted Epic in 2013 and is now a principal trainer for ClinDoc, the Epic module for inpatient clinical documentation.

Chen is also leading efforts to update the resources that are available, rolling out new tip sheets to help make time in front of a computer more logical and efficient.

Some of the new information will help users prepare for quarterly upgrades to Epic, which will add features and change the look of the templates. All upgrade materials are posted on this upgrade page and may include quick start guides, PowerPoint slides, recordings and tip sheets. (You must have an active JHED ID in order to access the links in this article.)

The information is divided by provider and role, so cardiology nurses, for example, can click on their designated portal for updates, while other portals are specific for anesthesiologists, chaplains, pharmacists and others.

Quick start guides (QSGs), which provide overviews of Epic use by role, can be found under Additional Resources within the role-specific pages. QSGs with the blue JHM logo have been updated for 2019.

How to capture an expert’s value 12 tips

Where to Find Additional Resources

  • An Epic Tips and Tricks link can be found by clicking the Epic button on the top left after logging in, and then going to the Help section.
  • News about current Epic features coming to production are posted in Epic News. To receive relevant information by email when it becomes available, fill out the form that can be reached by clicking “page” on the top left of the screen, then the “Alert Me” button. You can also review the tip sheet on how to set up alerts.
  • Find resources and reports on the Epic toolbar by going to the My Dashboards workspace and selecting the template specific to your role and entity, then linking to resources or running reports. Several roles have Learning Home dashboards that contain specific training materials and links within Epic.

Tips for Personalizing Epic

  • Use Epic SmartTools to automate your documentation. SmartLinks pull information from the patient record into the documentation; SmartTexts auto-populate a larger block of text after a few characters are typed. Add the SmartTexts you use most often as favorites.
  • SmartPhrases are similar to SmartTexts, but can be personalized. A new “Personalize” button on the Epic toolbar helps tailor SmartPhrases, order sets and preference lists.
  • Refer to this Personalization Guide to find a list of tip sheets for personalizing what you use frequently. Then find the relevant tip sheets on the Tips and Tricks page.

Additional Tips

  • Make sure to log in to the correct department, because the system’s navigators are designed for the workflow in each specific area. If you log in to the wrong department, use the Epic button and then click “Change Context” to quickly log in to another department without logging out of Epic.
  • Document in real time, or as close to it as possible. Real-time documentation is particularly important for clinicians who use flowsheets to record numbers-based data, such as weight or blood pressure, because it ensures that the information is available to the patient’s care team.
  • Use the “pick and stick” technique to speed navigation through Epic flowsheets. Click on the “Doc Detail Report” link on the right side of the flowsheet screen. Then left-click to pick the option, and right-click to make it stick. This will automatically advance the cursor to the next flowsheet row, eliminating the need to scroll up and down. This trick is a particular time-saver for nurses, respiratory therapists and others who document frequently in flowsheets.
  • Use filters to find information quickly. For example, a clinician can filter the encounters or notes in Chart Review to narrow down the search.
  • Use the Chart Search (within a chart, press the control key and spacebar) to quickly search for something in the patient’s chart. To search for an activity or function (in or outside a chart), type a few letters of the name of the activity but don’t press the enter key right away. After a moment, a list of matching Epic activities will pop up. You can also highlight a word with your mouse, right-click and select “Search for Selected Word.”
  • Look before clicking to make sure that the correct patient is being documented and that accurate information has been added to the record.
  • In orders or medication-related documentation, do not use abbreviations that are easy to misread. For example, IU, for international unit, could be confused with IV. Use of other abbreviations is strongly discouraged.

How to capture an expert’s value 12 tips

Here are 12 tips from animal scientist and handling expert Ron Lemenager of Purdue University. He’s also a rancher, so he’s put these tips to practice.

1. Reduce shadows, color contrasts, and noise. Cattle want to take flight when they can’t see what’s ahead. Shadows and odd color patterns may confuse and stop them. When you set up a working chute, consider the sun angles and light sources. Reduce shadows by putting solid sides on chutes and crowd pens. Artificial light directly overhead will produce fewer shadows. Cattle also balk at noises from dangling chains or rattling head gates, Lemenager says.

2. Remember that when you work cattle in an open pen or pasture paddock, their blind spot is directly behind. They won’t respond to your commands or arm signals from there. Work to the side, about 30° to 35° off of straight behind. This is a point of balance from where cattle are more likely to respond to your signals.

3. Have at least two holding pens with a gate between them that lets you easily sort cows from calves.

4. Study up on locking head gate designs: straight neck bars, curved bars, scissors, and full opening. There is even a swinging saloon-door design. All can work and all have disadvantages, says Lemenager. What he feels strongest about is having one that securely locks the bars on an animal’s neck. It should be a positive engagement latch with notch locks that can’t slip.

5. Add a brisket bar, cow palpation gate, and palpation cage protection for preg checks. The brisket bar keeps her from going down on her front knees. A side door is a must to get in the chute behind her. You must be protected from being overrun by the next cow in line behind.

6. Prevent turning by making sure working alleys and chutes are ideally 18 inches wide for calves and 30 inches for cows. Walls should be 5 feet tall and sturdy enough to contain your biggest cows.

7. Consider a Bud Box to keep cattle from going back in the direction from which they came. To take advantage of this, some producers have built a holding pen, sometimes called a Bud Box, leading into a working chute. The box is 12×20 feet. The entry gate is next to the chute entrance. You put cattle in the box, and as they try to go back through the same gate they entered, they funnel into the chute. It takes advantage of their natural instincts.

8. Make sure calving pens have enough room to maneuver a calf jack. Jacks are long (for leverage) and cumbersome. Create some wide spaces or side panels that easily move to allow for the jack.

9. Give some traction to concrete floors of chutes and working pens. Lemenager says even a severe broom finish to concrete is not enough. If you’re stuck with a smooth floor, try bolting wood strips or rebar to the floor, with openings wide enough for their feet.

10. Put gates in the direction you want cattle to move in a paddock. He likes alleyways to connect pastures and paddocks. If you’re usually moving cattle in a northerly direction through alleyways, put the gates in the north corners of paddocks. Moving will become routine to them.

11. Make gates into paddocks 16 feet wide, not 12. Make alleyways 20 to 30 feet wide.

12. Make it easy to get a drink. On his own farm, Lemenager had 25 cow-calf pairs drinking from a two-bowl automatic drinker. Cows would take turns and then head back to graze before the calves could drink.

How to capture an expert’s value 12 tips

When budgets are tight, online marketing might be the first expense you look to cut.

Let me stop you right there.

While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. The best way to market your business might be a lot more accessible than you think.

But with so many digital tools available, how do you know where to start?

Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent.

Small business marketing services are just the start. Here are the ten best ways to market your business on a shoestring budget.

  • 1. Craft an elevator pitch
  • 2. Leverage your community
  • 3. Collaborate
  • 4. Network
  • 5. Give a speech
  • 6. Create buzz
  • 7. Ask for referrals
  • 8. Build relationships
  • 9. Offer coupons
  • 10. Give it away
  • Looking for more ways to market your business?

Ready to do more business with email marketing?

1. Craft an elevator pitch

You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch.

Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.

If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.

2. Leverage your community

You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community?

Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.

Then search for opportunities to get in front of your customer with your marketing message.

3. Collaborate

Put together a group of synergistic, non-competitive businesses in your area and agree to cross-promote.

You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

4. Network

I’m a huge fan of networking. I don’t think there is any better way to build a business than to get out there, shake some hands, and get to know people.

Networking requires a time commitment and it doesn’t provide instant gratification, but a strong network is one of the greatest assets any business person can have.

5. Give a speech

A lot of people hate public speaking. However, there are many organizations looking for qualified, subject-matter experts who can present to their groups.

Take a deep breath and volunteer. You don’t have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.

6. Create buzz

I started my corporate career in the field of public relations and the business has changed significantly because of technology.

Today, a small business owner can accomplish a lot without hiring a professional firm. Subscribe to Help a Reporter Out. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.

7. Ask for referrals

Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.

Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.

8. Build relationships

It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.

Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.

9. Offer coupons

Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.

Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

10. Give it away

If someone has the opportunity to experience your product or service, chances are they will want to purchase more.

Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.

These ten inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.

Looking for more ways to market your business?

Check out The Download, Constant Contact’s complete guide on how to market your business in the digital age. We’ll show you practical, step by step small business marketing tips to help you build your brand, promote your business, and gain new customers.

How to capture an expert’s value 12 tips

Not sure where to start with marketing? That’s why we created The Download.

The Download is the ultimate practical, step-by-step guide to online marketing. In this free guide, we’ll show you how people find you online and how to set yourself up for success to meet your business or nonprofit goals.

Ready to do more business with email marketing?

Susan Solovic

Susan Solovic is THE Small Business Expert — An award-winning entrepreneur, keynote speaker, New York Times bestselling author, media personality, and attorney.

You’ve likely heard the advice to add numbers to your resume bullets. It helps recruiters really picture the impact you’ve made in your position, and it frankly just sounds more impressive.

See for yourself: Which person would you hire?

Person 1: Duties included taking field measurements and maintaining records, setting up and tracking project using Microsoft Project, and developing computerized material take-off sheets.

Person 2: Initiated and managed tracking systems used for the Green District water decontamination project, saving $125,000 on the overall project through a 30% decrease of staff allocation time.

Of course, I know what you might be thinking: Sounds great, but what if I just don’t really work with hard numbers? Maybe you’re in a role that requires softer skills, or maybe you don’t have hard data or sales reports to pull from.

That’s OK! Truthfully, no matter what you do, you can add some numbers and data to your resume to give it that extra touch.

Here are three ways to quantify your experience without being in an inherently quant-y field:

1. Range

Not knowing the exact figure for things is often a big deterrent for using numbers in resumes. But one way to overcome this is to use a range.

It’s perfectly fine to not know exactly how many clients you see a month or how many calls you take a week, but that doesn’t mean you shouldn’t still quantify it.

Give it your best estimate, and the range will show that there is a bit of leeway. And, of course, focus on your impact.


Responsible for supervising undergraduate researchers.


Supervised 7-12 undergraduate research students each year who have all since gone on to graduate school in astrophysics, physics, or mathematics.

2. Frequency

Now that you know it’s fine to use a range, one of the easiest ways to add some numbers is to include how frequently you do a particular task (after all, that’s a number that applies to pretty much everyone).

This is particularly helpful in illustrating your work in high-volume situations—a hiring manager will be able to see just how much you can handle.


Completed first editing pass on articles.


Reviewed and evaluated 40-50 topical articles per week and made the decision to either pass articles to the editorial team or send articles back to authors for further revisions.

3. Scale

You’ve heard it before and you’ll hear it again: Employers across the board care about money—and saving it. Including the frequency of your actions give a great sense of scale, but an even more eye-catching way to do this is to talk about the bottom line.

Think about all the things you do that ultimately save your company money, whether it’s streamlining a procedure, saving time, or negotiating discounts with vendors. Multiply those actions by how frequently you do them, and pop them into your resume bullets (remembering, again, that rough numbers are OK).


Streamlined inspection process by upgrading sensing and marking devices.


Managed project to upgrade defect sensing and marking devices, resulting in the elimination of human inspection on line, saving $200,000 to $350,000 per year.

Or, if you’re more of a people-person and less of a figures-person, consider adding how many people you interact with or serve. Even soft skills come to life with a few numbers thrown in.


Responsible for chairing the Student Event Promotional Committee.


Chaired promotional committee of 12 and presented marketing plans to an audience of 40 to 60 students at weekly university senate meetings open to all 2,000 community members.

Numbers make such a huge difference in resumes—no matter what your work involves.

So, the next time you’re polishing your resume, try adding a few numbers to quantify your work and see how they really drive home the impact you’re capable of making.

How to capture an expert’s value 12 tips

Lily Zhang is a career counselor at the MIT Media Lab, where she works with a range of students from AI experts to interaction designers on crafting their own unique career paths. When she’s not indulging in a new book or video game, she’s thinking about, talking about, or writing about careers. You can find her on LinkedIn, Twitter, and her website.