How to drive customers to your business website using seo

How to Get Your Business Website Found & Visited Often

How to drive customers to your business website using seo

Promoting your business website used to be a very easy process. You made sure your page had some keywords and that the keywords were in the right places for the search engines to find. That was it.

But in the early days, the “worldwide web” very much resembled the science classroom model of the solar system – a few planets circling the sun.

It’s very different now when keywords don’t even matter and your website is competing against an entire Milky Way full of websites, blogs, and forums.

So what can you do to make your site stick out like the North Star? Use the list below to find ways to drive potential customers to your business website.

Content First

1) Content isn’t just king; it’s the whole court. Give your customers a reason to visit by ensuring that there’s something there for them – the product(s) or information that they’re looking for.

2) Have a call to action on every page. Make it clear to your visitors what it is you want them to do, whether it’s signing up for a newsletter or purchasing a product.

3) Make your content easy to share. Include prominent sharing buttons on your content to make it easy for people to share your content on Facebook, LinkedIn, Reddit, Google+, Pinterest, etc.

4) If possible, write and post some quizzes on your site. When BuzzSumo analyzed the social share counts of over 100 million articles of an 8 month period they found that 8 of the top 10 most shared articles were quizzes.

5) Quizzes don’t work? Create some infographics. They’re very shareable too!

6) Consider guest posting on other websites that also serve your target market. The link back from such a site with a large following can be a real traffic driver.

7) Use metrics such as Google Analytics to analyze how your site visitors are interacting with your content and figuring out how you can tweak your content to increase your conversion rate.

8) Produce a regular email newsletter – and provide an opportunity for your website visitors to sign up for it on all your business website pages.

9) Offer added values on your website that relate to your business and will appeal to your target market. These may include affiliate programs, books, and recommended links.

10) More ideas for offering added value: Offer a free e-book or white paper on your site. Its size doesn’t matter if you’re providing it for free. Make sure it’s specifically written for your ideal client – and make sure that you let website visitors know that they can forward the e-book or white paper to others.

Sit Pretty in the SERPs

11) Search engines still provide the majority of visitors to many websites so make sure your site is search engine friendly.

12) Make sure every page of your business website is properly optimized for search. Need help? Check out Google’s Search Engine Optimization Starter Guide.

13) Pay special attention to crafting your meta description tag. It’s the description of your web page that will usually show in search engine results. The more well-written it is, the more likely that your page will win the click.

14) Use rich snippets on your pages, if appropriate. Rich snippets give your potential website visitors detailed information about your content in Google’s search results – information that may cause them to click on your page rather than someone else’s.

15) Update your website regularly. Search engines love fresh content (and it gives you something to promote in social media too.)

16) Check your business web site’s links regularly to make sure they all work. Use a free link checker such as Xenu’s Link Sleuth or Online Broken Link Checker.

Make Visitors Comfortable Enough to Recommend You to Others

17) Make your business website trustworthy. Make sure you have a privacy policy and full business contact information posted and use business and privacy seals to verify this information to your website visitors. If you are payment processing, obtain an SSL Certificate and use a secure connection and make sure that potential customers know that your connection is secure.

18) Answer potential customers’ questions in advance by having visible and fully developed policies regarding customer service and the collection and use of customer data.

19) Make sure your website uses responsive web design so that everyone can comfortably see and use your website no matter what device they’re using – desktop, smartphone, tablet, etc.

20) If you are selling anything online, use a shopping cart and a secure payment method for credit cards. (Turnkey e-commerce packages make this really easy; see 8 Easy Ways to Get Your Small Business Into Ecommerce.)

Spread the Word

21) Place your business website address on all your printed literature including all your business cards, brochures, newsletters, letterhead, and ads.

22) Make the name and URL of your website part of your email signature.

23) Don’t forget to mention your website when you’re networking locally.

24) Use social media to promote your site. Set up a Facebook page, Google+page, Twitter or Pinterest account for your business – or all of them and use them regularly to engage with your target market and send them to your site. Get started with How to Create a Social Media Plan and then read more articles about using social media on this site.

25) Don’t forget to use whatever special tools each social media platform provides, such as Google Hangouts or LinkedIn groups to build relationships and community.

26) Place ads on the social media of your choice to drive traffic to your site.

27) Participate in online forums and groups as an expert. You can include your business name and website URL in your three or four-line signature.

28) Get some free publicity for your website by becoming a valued source for writers. Sign up for HARO and the reporters will come to you.

29) Use press releases when you have something to announce, such as a new e-book that you’ve written or a business milestone you’ve achieved. Email them to the media, your clients, friends, and associates. This list of 20+ Free Press Release Distribution Sites from Mashable will be handy.

How to drive customers to your business website using seo

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the most effective ways you can boost traffic with minimal effort.

1. Use On-Page SEO

On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes — you need to really nail your SEO to get (and stay) ahead of the competition.

2. Use Social Media Posts With Hashtags

It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.

3. Start Email Marketing

Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study , 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.

4. Set Up An Affiliate Program

Affiliate programs allow you to boost traffic by leveraging other people’s audiences. By offering publishers a commission on sales they generate, you’re incentivizing positive reviews and word of mouth. Best of all, you only pay out when a genuine sale is made, meaning there’s minimal risk involved. Once your affiliate program is set up, you can leave it on autopilot and focus on other areas of your business. To get started, leverage a list of the best affiliate programs and decide which one is right for you.

5. Guest Post

Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. The most important thing is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Offer a lead magnet to entice new visitors over to your website, and return the favor by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either — podcasts, Instagram takeovers and YouTube guest appearances are all highly effective in 2018 and beyond.

So there you have five of the most effective ways to increase your website traffic. By optimizing your on-page SEO, you’ll boost your organic search rankings and generate more visits. Utilizing hashtags will allow you to reach new customers and email marketing will get more people from your list to visit your site. Affiliate programs and guest posting both leverage other people’s audiences, so you can generate even more visitors. By using these five methods, you’ll have more traffic and increase revenue in no time.

How to drive customers to your business website using seo

How to drive customers to your business website using seo

If you have a website, the idea is for people to visit it. A website’s traffic reflects how well a business is doing online. It is also an indicator of customer behavior, and will help you formulate a marketing strategy that will get you a better ranking in the search engine results.

The basic idea of SEO optimization is getting more traffic to the website. But with 1.24 billion websites in the world, how do you ensure that your website gets good traffic?

Here are my top seven SEO tips that will help drive traffic to your website:

Keywords: In most searches, at least 50% of people use four words or more. This means that just keywords are not important. You need long-tail keywords that are specific to the search.

When it comes to broad keywords, there is tough competition out there which means that you need to offer something more to stand out among the crowd. A long-tail keyword is important so that people get specific results for what they are looking for.

Good Quality Content: In this competitive world, there are many people who write on the same topic. What should you do different to get listed at the top of the search listings? The answer is writing good, well-researched content.

The content on your website should also be diverse to avoid any internal competition among web pages for search engine listings. You need to organize your website in way that when people search for something specific, all related information is easily accessible. Also make sure that your content is regularly updated as search engines regularly check for updates to provide the best result to its users. Writing good content can boost up your traffic and ultimately affects your SEO.

Meta Description and Title Tags: Title tags are similar to a book title. This is the clickable link that appears on search engine result pages. If we take Google’s example, an ideal title tag should be less than 60 characters.

A meta description is what appears below the title in search engine results. This is what creates the first impression on a user, and trust me, first impressions matter. If you have a good and concise meta description, there’s a better chance of people visiting your web page and also good for SEO.

Optimize Images: Images are what add color to a web page and make it less boring. I can’t even think of a web page with images. For a better search engine listing, make sure that you optimize the images by adding descriptions, alt tags, and titles. Its beneficial for your website SEO efforts.

A search engine can’t identify an image’s content. It is the text with an image that helps them rate how relevant a page is. For this, use original, optimally sized, good quality images.

Backlinks: For a search engine, backlinks are an endorsement of a website. A guest blog on another site that links back to yours will drive traffic to your website.

Getting a listing in online directories will also drive traffic to your website. The description of your business in a e-directory will have a link to your website. Make sure you continuously update your information in these directories to generate traffic and increase your SEO ranking.

SSL Certificates: For a search engine, an SSL certification is important. What an SSL certificate basically does is it changes your website’s “http://” to “https://” that makes it more trustworthy and protected. If you want a search engine to trust you, a SSL certificate is a must.

Mobile Friendliness: According to Google, there are more mobile searches than on desktops in 10 countries including Japan and the US. In order to capitalize on this growing trend, your website needs to be mobile friendly.

Of course, other than these basic SEO tips, there are many other ways that SEO can help drive traffic to your website. Below, 91 SEO experts share their best SEO tips for traffic generation.

How to drive customers to your business website using seo

How to drive customers to your business website using seo

Index Of The Blog

Drive Customers to Your Business

How to drive customers to your business website using seo

The increased connectivity and mobile technologies have revolutionized the online business world in recent years. The desire to create a strong brand name with effective online presence is praiseworthy, but you have to consider and confront a lot of challenging issues. These include management plans, budgetary constraints, seed capital limits, and marketing strategy, advertising tactics, technological updates, and market competitors. The first step, however, is to plan, design, and deploy a state of the art website with attractive appearance and innovative features. Drive Customers to Your Business

The world of ecommerce is dynamic, and many innovations in recent years have thrown up quite a few challenges. Big data, Internet of Things, cloud computing, social media, and mobile technologies have transformed the online landscape. In this scenario, Small and medium companies have to rely on professional website design services to start and develop their own online business. Choosing the right kind of web design agency or consultants is not only essential, but also very crucial for brand creation, maintenance, and improved performance.

As the design of a professional website has the potential to make or break the online business, the following 6 factors have to be considered in a balanced manner –

Communication Is Key

For all kinds of business transactions, communication is the most important factor. The design and Graphics Company or consultancy should respond in a positive and cooperative manner over a period of time. If you are a small company or a startup, then be prepared for emails and unanswered phone calls. Show patience and establish a strong connection, particularly if the web design agency has a good reputation for developing good quality state of the art websites for PC and mobile market segments. Be prepared to answer the agency’s questions and stay positive before you seal the deal in a profitable manner.

How to drive customers to your business website using seo

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the most effective ways you can boost traffic with minimal effort.

1. Use On-Page SEO

On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes — you need to really nail your SEO to get (and stay) ahead of the competition.

2. Use Social Media Posts With Hashtags

It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.

3. Start Email Marketing

Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study , 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.

4. Set Up An Affiliate Program

Affiliate programs allow you to boost traffic by leveraging other people’s audiences. By offering publishers a commission on sales they generate, you’re incentivizing positive reviews and word of mouth. Best of all, you only pay out when a genuine sale is made, meaning there’s minimal risk involved. Once your affiliate program is set up, you can leave it on autopilot and focus on other areas of your business. To get started, leverage a list of the best affiliate programs and decide which one is right for you.

5. Guest Post

Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. The most important thing is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Offer a lead magnet to entice new visitors over to your website, and return the favor by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either — podcasts, Instagram takeovers and YouTube guest appearances are all highly effective in 2018 and beyond.

So there you have five of the most effective ways to increase your website traffic. By optimizing your on-page SEO, you’ll boost your organic search rankings and generate more visits. Utilizing hashtags will allow you to reach new customers and email marketing will get more people from your list to visit your site. Affiliate programs and guest posting both leverage other people’s audiences, so you can generate even more visitors. By using these five methods, you’ll have more traffic and increase revenue in no time.

How to drive customers to your business website using seo

You’ve built yourself a website for your business – but how do you get customers to visit your website? Below are five different ways to promote your website and build traffic.

SEO

Search engines such as Google and Bing are one of the biggest sources of website traffic for businesses. However, in order for people to find you on these search engines, your website needs to rank highly (ideally on the first page).

SEO (search engine optimization) is a way of boosting your rankings so that searchers have more of a chance of stumbling across your website. It involves using various tactics such as improving your site’s loading speed, adding hyperlinks and including certain keywords. Most businesses pay an SEO company to handle this for them as it can be quite complex. Take your time comparing SEO companies to find the most reputable and affordable one for you.

Social media marketing

Social media can also be a great tool for driving traffic to your website. Facebook, Twitter and Instagram are some of the biggest examples.

You can share links to products and services on your social media feeds in the form of Facebook posts, Tweets and Instagram posts. These can be shared solely among your followers – or you can pay to promote them so that your posts reach potential new customers. By using the right keywords, by using high quality visuals and by posting at the right time, you can maximize your leads.

PPC ads

These are your traditional internet adverts found all across the internet. They could include text ads, image ads and video ads.

PPC stands for ‘Pay Per Click’ – you pay your ad to display until a certain number of people have clicked on it. On top of being a great way of building traffic to your website, it can also be a great way of building brand awareness. There are companies that can help you design adverts and plan successful campaigns.

QR codes

QR codes (Quick Response Codes) are coded images that are typically printed on flyers, posters, business cards and other forms of paper marketing. Consumers are able to scan the code with their phone camera, which then brings up a link to a specific website.

These can be great ways of attracting more visitors to your business website instead of having to solely print your website address. There are online tools that you can use to make a QR code . This could be something to consider when investing in print marketing.

Email marketing

You can also drive traffic to your site using emails. This involves adding hyperlinks to emails that recipients can then click on.

Email marketing could involve ‘cold emailing’ strangers or sending emails to subscribers within a mailing list. The former is a great way of attracting new visitors and new customers, while the latter is better for attracting return customers. There are lots of rules to email marketing that you should look into before starting an email marketing campaign.

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Требования

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Getting found online by potential customers in your area, in the neighborhood your business is in OR on a national and international level CAN be done. It’s not difficult, it doesn’t take hours and hours of blog writing, purchasing expensive software or doing research. You just need to know what to do and where online to do it!

I’ve taught hundreds of small business owners, entrepreneurs and salespeople that have NO experience in SEO get found – and now, if you decide to take this under 60 minute course, I will teach you too.

You CAN get found online, get new customers, increase traffic to your website or social media platform and it will not cost you a dime.

After you’ve completed this Course on Local SEO or “Search Engine Optimization” for small business, here’s what you will be able to do.. for yourself!

·Understand what FREE service Google offers to get your business found, how it works and what you need to do to take advantage of it. How to get found on Google!

·See the impact that getting listed, PROPERLY listed on Bing can give you access to up to 30% of everyone searching for your business – find new prospects with Local SEO.

·See how using YouTube is one of the best ways to get your business online and get your website found

·Learn why Review sites like Yelp can have such a huge effect on how often your company shows up in search and how you can make sure that happens.

·Finally understand why Facebook makes sense for your business

Here’s what students have to say about this local SEO course for small business:

5 STAR Student Review: “ Every business needs this, not just local!
Great what-to-do instruction to start ranking a business in search engines quick and for a long time. I like additional PDF documents that complement lectures and perfectly replacing (not needed) quizzes. For “how-to” videos they would be fine for busy, non tech-savvy entrepreneurs (or serving all with intermediate level course) but for many the information will suffice well. “

5 STAR Student Review: “Thank you Mark for the Course, it is a good point of start and I learned many things I never heard of 🙂 looking forward for any additional lectures :)”

Real Education on how you can take control of your local search and improve your current search rank in ways you never imagined.

This course came from 3 years managing SEO for several companies, large and small, and seeing how these simple, FREE methods for getting found have had as much impact as hundreds of hours of content development and link building.

“Local SEO – How to Get Found Online for FREE” is designed for absolute newcomers to the world of SEO and internet marketing. It’s perfect for business owners, entrepreneurs and salespeople just starting out and trying to get the attention of Google and the potential customers in their area.

You will go through lectures that include information delivered in slide show format where I’ll tell you where to go, what to do and, most importantly, the Foundations of Local SEO that you’ll need to succeed.

Once you complete this course and implement the techniques you learn, you will get your business found just like I did.. for several different brands, different businesses and diverse clients.

There was a time when using SEO to drive traffic to your website was the only way to be seen online. While online marketing strategies have evolved with new technology, almost all online marketers still believe that if you can master search engine optimization (SEO), you truly have the Aladdin’s lamp as far as making money online goes.

The problem is that this is a very technical process and the rules keep changing. Because of this, you can never truly get a lay of the land. Google keeps changing their algorithms, coming out with updates, giving slaps and penalties, etc. Even the top SEO companies that charge their clients a lot of money often find it a very challenging process just to keep up with Google.

Yes, you want your website to be visible to the search engines and using SEO to drive traffic to your website does, indeed, work. But it’s not something you should completely depend on. Many marketers have seen their incomes dry up overnight because of a Google update that wiped all their sites off the rankings.
How to drive customers to your business website using seo

3 Tips to Using SEO to Drive Traffic to Your Website

If you have a WordPress site, install the usual helpful SEO plugins such as the Google XML sitemap, the Yoast SEO plugin, or the All In One SEO plugin. Ensure that your titles, meta description, tags, etc. are optimized.

If you use images, make sure the keywords are in the alt tags; make sure you actually fill in the alt tags. Google doesn’t look kindly on images that don’t have any kind of description and a good SEO plugin will remind you to do so.

Quality Content First and Foremost

There was a time when marketers would aim for some magical keyword density and hope for the best. In the past few years, Google has made a point of informing webmasters and marketers that they favor websites with content created for visitors, not the search engines.

Truth be told, this is how it should be. You must create content for your visitors. If you do that, your blog or website will have a higher visitor retention rate. Google will pick up on this and rank your site higher.

I can’t stress this enough: it’s your job to create awesome and useful content for your visitors, not search engine bots. This may seem counter-intuitive but it works. In fact, that’s how Google and the other major search engines want it when using SEO to drive traffic to your website.

Keywords Matter

Do keyword research using a keyword tool such as Keyword Titan, Long Tail Pro, or Market Samurai and target keywords that have a low keyword competition score. Your chances of ranking well for these keywords will be much higher.

Too many marketers focus on keywords with intense competition and they fail miserably. They scoff at the keywords that have about 200 searches a month. Just keep in mind that the keywords you use must be relevant to your website or blog; and most certainly must be relevant to the posts you publish.

If you are a beginner online marketer, by focusing on 50 keywords with only 200 searches per month, you are looking at about 10,000 visitors a month. That is a sizeable amount.

You should also look for long tail keywords you can incorporate into your content.

Use Backlinks Properly in Your SEO Strategy

No article about SEO would be complete without talking about backlinks. Yes, backlinks are still crucial; high quality and related backlinks. Marketers often think that linking to a bunch of websites, regardless of their relevancy to their own, will boost their own site’s ranking. Just the opposite is true. In most cases, Google just ends up penalizing the site and you’ve only wasted your time.

It’s the quality that counts, not the quantity; quality begets quality.

Some savvy marketers even set up link wheels and private blog networks (PBN) to try and game the system. Sooner or later Google always catches up and that never ends well.

If you’re using SEO and backlinks, stick to a few proven tips.

Aim for 100% unique content that is good.
Never use duplicate content on your sites.
Do not overdo the keyword optimization; keep it natural.
Use a variety of different link anchor text. Don’t only use your keyword.
Your backlinks should come from niche related sites.
Make YouTube videos and link those to your sites.

These are just some of the SEO tips out there. There is more you can do to improve your SEO efforts.

Conclusion

The best tip for using SEO to drive traffic to your website or product is to do what you need to do in order to be SEO compliant and create excellent content. That’s more than enough. Then you can take the time yourself to learn the ins and outs of SEO. Or, if you have the resources, leave it to the experts. Regardless of how you do it, always remember that SEO matters.

Build your backlinks slowly and use other traffic generation methods such as guest posting and social media to help with traffic generation. With time, your site may rank for many less popular keywords and you will see increased traffic.

Your mantra as far as SEO goes is that you will do your best to comply but don’t spend all your time or money on it. Just do what needs to be done as best you can. The more you learn about SEO, the more tweaks you can make to your website and posts. This will come over time so you need to be patient. Slow, steady, and consistent wins the day when playing the SEO game.

This website may contain affiliate links and we may receive compensation for purchases made through these links. This in no way affects your purchase price. More importantly, we strive to recommend products & services that will benefit you regardless of any benefit to us.

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

Understanding SERP

SERP, or the Search Engine Results Page, is the information presented to a person when they use search engines online. When customers search for your brand on Google, for example, they are presented with four main areas of discovery:

  • Paid Listings: Search results from brands bidding on specific search terms. Learn more about paid search.
  • Organic Listings: Search results ranked according to relevance, based on your search terms. Ideally, your business’ website and any local listings appear here on the first SERP.
  • Local Pack: Google Maps results based on your location.
  • Knowledge Graph: An informational box that highlights information about your company based on Google and the data you provide through your Google My Business (GMB) account. ​

Depending on the brand or keyword(s) being searched, other notable SERP features include elements like shopping results, image and video packs, tweets, and related questions.

In addition to the work you’re doing on your website to improve SEO, managing your brand’s Google My Business, local listings, and online reputation are essential to gaining new customers through branded searches.

Here’s how you can improve your off-site SEO to drive new customers to your business.

#1 Google My Business (GMB)

Having updated information about your business in GMB is crucial for branded search and off-site visibility. In fact, 18% of local mobile searches lead to a sale within one day. Think of GMB as your brand’s digital storefront; it includes your company’s name, photos, hours of business, phone number, and more. When your GMB information is accurate, verified, and optimized, it will populate Google’s Knowledge Graph and appear to customers looking for you by name. It’s one of the quickest ways for customers to find your website, get directions to your nearest location, click-to-call your business, as well as see instant, reputable customer reviews.

As you update and optimize your GMB, you’re more likely to show up in the Local Pack and Google Maps. Your brand’s placement in the Local Pack can be impacted by a handful of measurements, including:

  • Proximity to the searcher: How far your business is from the person’s current location.
  • Relevance to the search query: How well your business matches the search terms based on the categories and keywords used on your GMB profile.
  • Verification: If your business has been verified with Google.
  • Reviews: The number of reviews of your business, as well as the overall star rating.
  • Business information accuracy: If your business information matches other online local listings.

Having accurate, relevant, and verifiable information on GMB improves how Google’s algorithm sees your business and presents customers with a clear, trustworthy first impression of your business. Whether you’re a car dealership or a construction equipment dealer, taking steps to make sure your company is consistently managing your GMB is crucial for off-site optimization.

#2 Local Listings

On SERPs, in addition to your website (if you’ve been diligent with your onsite SEO), many of the other organic listings you will see under the local pack are local listings. These aggregation sites or apps, like Better Business Bureau, Yelp, YP.com, and even Apple Maps, collect information about your business to share with the customers who use their platforms. The listings should also show up and build trust for customers looking for you online.

However, listings sites like these can easily become out-of-date, causing customers to struggle to get in touch with your business and eventually affecting your organic rank on Google. Inconsistent information across local listings can get you flagged, causing your business name to be deprioritized on SERPs. Stay on top of updating these local listings by prioritizing SEO tasks like updating phone numbers, company descriptions, addresses, and pictures across sites like these every month.

#2 Reputation Management

While reviews provide a streamlined avenue for customer feedback and engagement, they also impact how and where you might appear in Google search. Furthermore, they let new customers know if your business is trustworthy and reputable. A happy customer has always been good for business and this is even truer in our digital world today.

Depending on your line of business, there are various web platforms for reviews with Yelp and Google being the main sources. Reviews make up 13% of Google’s local ranking factors. Consider these facts from Moz:

  • 3.3 out of 5 is the average minimum star rating of a business that consumers would consider engaging with.
  • 92% of consumers read online reviews.
  • 88% of consumers trust review as much as personal recommendations.

Remember, when culling through your reviews, engagement is paramount, as it paints your business as transparent and willing to hear feedback. Proactively ask for reviews from previous customers, respond to both negative and positive reviews where appropriate, and flag any review that may breach the review platform’s terms and conditions.

Sometimes it’s not enough to just show up on SERPs or for a search on Google Maps. Whether that customer chooses you over the competition depends on your online reputation. Taking steps to increase your rating across the digital landscape is no longer optional.

Make an Impact by Optimizing Off-Site

Making sure your off-site platforms are populated with proper and correct information guarantees that when a customer searches for you on the web, they get up-to-date and accurate results about your business. By recognizing what elements of SERP to optimize for, buttoning up your Google My Business, updating your third-party local listings, and staying proactive about managing your online reputation, you’ll see more of your market engaging with your business, which can ultimately convert into new customers.

Maintaining quality off-site SEO is a full-time job, and our specialists are some of the best in the business. Check out the SEO services we offer and reach out to us today to learn more.