How to effectively measure your social media marketing efforts – #infographic

Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox — but realizing a business benefit from it demands that you have a plan.

Here are the steps you need to devise an impactful social media strategy:

Know who you want to reach.

There is no shortage of social media channels you can use to connect with your audience, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, Vine, Tumblr and YouTube. However, not all of your target audience is active on all of these channels — and not all messages are effective on them. For example, Sendible reports that Pinterest’s audience tends to skew heavily female, while Tumblr users are primarily under age 25.

Social media offers small-business marketers access to robust data and insights that make it easy to identify an ideal audience, based on income, age and geographic location; as well as psychographic data like hobbies, and the other brands and social media business pages with which they engage. These free insights can help you estimate the potential reach of your message to determine whether having a presence on a given social media channel is worth the investment.

Define what you want to accomplish.

You can post to nearly any social media channel in a matter of seconds, but effective social media marketing demands more than activity. For social media efforts to result in tangible business outcomes, posts should be driven by what they’re meant to accomplish.

If the goal is to boost sales of one item to relieve excess inventory, for example, the ideal social media strategy could reach a number of potential new customers with a “flash sale” or promotion that includes paid media. To cultivate customer loyalty on the other hand, the social media strategy should be geared toward relationship-building posts and “VIP only” promotions for your existing audience.

How will you measure success?

You can’t know that your social media marketing has impact without a baseline goal. The more specific it is, the better you can gain a sense for whether your social media plan is working as is, or if it’s time to course correct. Social media allows for this flexibility, but you have to measure what’s working and what’s not against an objective and realistic threshold to make that conclusion.

Plan for the resources you can invest into the strategy.

Posting on social media is technically free — but you should prepare to invest at least some time and money into developing quality content. If you find that your audience is active on Pinterest, for example, your ability to associate appealing imagery to use in your strategy is pivotal to your potential success in the channel. Yet quality images cost money and time to source and prepare — whether you’ll shoot them yourself, buy stock photography, or hire a photographer. The same is true with the blog posts you may publish on LinkedIn, and even short videos you post to Vine. If you haven’t planned to put your best foot forward, you’ll shortchange the potential of your social media strategy.

Figure out what you’ll say.

Social media strategy includes consistency. Any business can post news to its site once every few weeks — but that activity will probably yield lukewarm results. Create a strategic plan of what you’ll say, how and when on each social media channel for at least one consistent month. Much like an editorial calendar, this plan can help you remain committed to your strategy, regardless of shifting business demands.

Social media can be a low-cost way to market your business, but time is money when you own a small business. Take the time to develop a feasible and realistic social media strategy based on your resources and goals. This way, you’ll optimize your social media efforts and improve the chances they help you accomplish your specific business goals.

Infographic courtesy of: sproutsocial.

Kristen Gramigna is Chief Marketing Officer for BluePay, a credit card processing firm. Follow her on Twitter at @BluePay_CMO. She has more than 20 years experience in the bankcard industry in marketing, direct sales and sales management.

Contrary to what you might hear, content is still king in the marketing space.

An effective content marketing strategy can increase your website visitors, engage your buyer personas, and help your company build a following around your thought leadership in an industry.

Still, it’s not as easy as posting a few blogs and landing pages.

You need to be strategic and use data to gain that extra edge.

In order to generate the results you’re looking for from content marketing, you need to know how to measure how your strategy performs.

Luckily, Brandpoint created an infographic to help marketers effectively measure and improve their content marketing strategy.

From the first website visit to contacting sales, Brandpoint gives you tips to engage your persona in each stage of the buyer’s journey.

Take a look at some of the key items to look out for as you evaluate your own content marketing strategy:

Measuring Content Marketing in the Awareness Stage

When evaluating your content, take a look at your top-of-the-funnel blogs. These are likely geared toward the persona’s pain point; helping them diagnose their issue.

To measure your content in the awareness stage, ask the following questions:

Is your content ranking higher in search engines? Looking at historical data, are you ranking higher than you previously were? Have your overall impressions from search engines grown over time? This is a sign that you’re generating interest, have a solid keyword strategy, and Google views your content as high-quality and competitive. How much of your web traffic is coming from first-time visitors? If your strategy is effective, you’ll see growth in this area. It’s a key indicator that you’re generating interest in an audience who found you through outside sources. Have your social media metrics been improving? Increased social media likes, shares, or followers shows that your audience finds your content valuable, and is interested in receiving more updates.

Measuring Content in the Consideration Stage

Looking at your middle-of-the-funnel content, you’ll want to evaluate not only how many people are reading your content, but how it’s helping them move on to the next stage of the buyer’s journey.

Content types in the consideration stage can include case studies, eBooks, whitepapers, etc. – anything that can get prospects to identify your product as a potential solution to their pain point and become further engaged with your brand.

If you have effective content in this stage, you’ll see the following results:

Increased total page views – This metric is a sign that visitors are not only reading your blog, but they’re exploring other parts of the website to learn more about specific service offerings. Lower bounce rates & higher overall time on the website – Similar to the metric above, this is a sign that your visitors are finding your content valuable and are spending more time digging through what your content has to offer. Content Downloads – Generating leads isn’t as easy as it once was. If someone is downloading your content, it’s a sign that they’ve found the information on your blog so valuable, they’re willing to submit their email address to get even more insight. Measuring Content in the Decision Stage

The ultimate goal of your content marketing efforts should be to turn visitors into customers. Your content strategy, coupled with other marketing tactics, should guide your persona down the sales funnel to complete an action.

If your content strategy is effective in this stage, you’ll see the following results.

Replies to marketing or sales emails A sales conversation takes place Increase in number of MQLs and SQLs

To learn more about these metrics, check out the full infographic from Brandpoint below:

Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy?

How to effectively measure your social media marketing efforts - #infographic

Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI.

In fact, marketers and brands of all sizes and types don’t use social media to its full capacity.

They consider digital marketing to be posting several pics/clips and advertising their products.

This is what any common social media user can do. So what are the differences?

The greatest mistake they’re making is that they think social media is all about the number of followers.

They sometimes don’t care about the followers’ relevancy and the engagement rates they can bring to their accounts.

In other words, they ignore and avoid building a niche community to make their audience consider them as a leader in the community.

Many of them don’t know anything about “Brand Storytelling” on social media, and the only thing they want is to get more followers.

Many of them even try to acquire existing accounts to gain instant access to thousands of followers.

It is clear that building a niche community is not an easy task, and not all marketers can afford to do it.

A versatile and robust strategy is a must in this regard. Otherwise, you’ll repeat your previous mistakes without knowing the reason it isn’t working.

This is so important that many medium and large companies assign their marketing campaigns on social media to agencies.

Table of Contents

How to Build Efficient Social Media Marketing Strategies

The most important thing these agencies do is to build efficient social media marketing strategies.

That would be especially useful during the COVID-19 pandemic when the staff’s physical presence is limited, and the threat of the coronavirus is still with us.

The time of social media usage per capita has globally increased, and this is a unique opportunity to build a social media marketing strategy.

If you can strengthen your brand identity through informative content and targeting organic audiences, you’ll have a brighter future in the aftermath of COVID-19.

Here is a step-by-step guide through which you can build your own company’s marketing strategy on social media.

1. Analyze your social media performance

First, you have to analyze your current performance to know how well you’re generating leads.

One of the most beneficial aspects of using analytics tools is to recognize your strengths and weaknesses.

Google Analytics is also a great software in this regard.

You can also perform social media A/B testing to know if your ads are of interest to your audience.

2. Define S.M.A.R.T goals

After analyzing your previous performance and knowing what has performed well and what hasn’t, you can define your next objectives.

They need to be specific, measurable, attainable, realistic, and time-bound so that you can be sure you reach them.

You also need to define certain metrics to measure these objectives and optimize your activities.

3. Know your target audience

Social media marketing is all about reaching out to the most probable customers and encouraging them to buy from you.

So you have to exactly recognize your potential customers to be able to speak with them like them.

Age, gender, location, job, and many other factors can significantly change people’s thinking and buying.

So you can’t have a single strategy for all social media users. Fortunately, there are several useful tools to find and reach out to a niche-relevant audience.

4. Choose the right channels

When you know your audience characteristics, you can target them on social media platforms.

The question is which social network is the best one for your business.

Of course, top social platforms are being used by billions of people, and you have to consider using them.

But you need to be more specific as any social app has its own audience demographic, and you can’t use a single content strategy for all of them.

For example, Pinterest’s users in the U.S. are mainly women. But on the other hand, LinkedIn is being used by CEOs, job seekers, professionals, etc.

So you need to prioritize your marketing strategies based on these differences.

5. Generate informative content and post them at the best time

Content is king! You must have heard this sentence thousands of times. But along with generating informative content, you need to put it in the eyes of as many niche audiences as possible.

Try to use social media scheduling tools to post your content at the best time to get maximum exposure.

6. Constantly survey your industry

Even a strong marketing strategy can fail you if you don’t know the competition well.

If you constantly check out your competitors, you can predict whether your strategy will be successful or not.

You have to track all their activities, including social channels they’re using, content style, followers, posting schedules, etc.

To understand these steps better, you can look at the infographic below.

Your first social media campaign is up and running, and you’re proud of all the work you’ve done. You can spend a little bit of time basking in your accomplishment, but you also need to be aware of the work you have ahead as the campaign continues.

Even a big company can fail to monitor its social media marketing. In a survey by Convince & Convert, 41% of companies said they had no idea whether or not their social media efforts were actually paying off. Get the most of your social media efforts by putting good habits into practice and having the right tools at your disposal.

What is the best way to measure the effectiveness of your social media campaign?

Define your goals and match them to metrics

To determine whether or not you’ve obtained a return on your social media investment, you’ll need to first define the objectives and goals for a particular campaign. If you’re a marketing manager, you may have complete control over this; if you’re a social media marketer, you’ll probably define goals together with your marketing manager. Whatever your goals, have a clear understanding of what represents the most value to your brand and how you’ll measure it.

There are many metrics you can track to see if your campaign is achieving its goals. Be specific and try focusing on just one or two to start so you can really hone in on the effectiveness of your campaign.

For example, the goal for a particular campaign might be conversions. In that case, your social campaign should include gated content that requires an email address for access. Measure its success by tracking lead generation, or, how many people give you their email in exchange for your content. In this example, the overall business goal is aligned with a clear and measurable action that you want your customers to take. Keep in mind the goals and metrics you define might not be tied directly to revenue.

Use an efficient measurement tool

You’ll need a means to measure your metrics. Sprout Social, recommends using a relatively small set of tools to avoid getting cluttered. You’ll likely appreciate this, certainly if you have only a handful of channels you want to focus on and need specific programs to help you.

There are plenty of analytics tools out there for you to use, including social media channels themselves. Google Analytics is a well-known and often-used tool; it’s probably a good place to start, with so many features included and the flexibility to help you define your campaign better. Remember the importance of matching your measurement with whatever your KPIs are. You’ll need to set up goals in Google Analytics to track the same metrics that you prioritized beforehand so your campaign is coordinated correctly.

Try different techniques (but be patient)

Try different strategies and keep looking at measurement options as your campaign continues, but you should still stick to your initial strategy. Over time, you’ll most likely reset your goals and add different metrics, but you’ll need to invest some time in your initial campaign to start seeing real results about its effectiveness. Keep this in mind and have a realistic schedule for how long your effort will take you before you jump into a new strategy.

Learn from your results

The various avenues available to you and the tools out there can suggest ways to develop and improve your campaign. It’s going to take trial and error and research to ultimately optimize your campaign. A report is often valuable in and of itself, but it’s also a good way to get ideas for future campaigns. Digital marketing training courses, as well as online resources, can help teach you the best ways to structure and keep track of your campaigns.

You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working?

Turns out that’s a question countless agencies and start-ups are asking right now. With our new infographic, you needn’t be one of them.

Check out the full infographic below for expert advice on measuring your digital marketing efforts.

Digital marketing has a powerful ability to boost your bottom line. But how do you track a new blog subscriber to the sharp end of your sales funnel? And what about Twitter and Facebook? Knowing how to link your social media activities to your P&L isn’t exactly plain sailing. A whopping 60 percent of social media marketers feel that measuring the ROI of social media is their biggest challenge.

So how do you move towards digital marketing campaigns that are smart, simple and accountable? The trick is to start with a clear goal, then identify and zero in on the metrics that lead you towards that goal. For example, your number of Twitter followers is largely insignificant if what you really want to do is drive more traffic to your blog from your email newsletter.

When you know what to measure, the clouds part. The penny drops and those fabulous light bulb moments arrive. It becomes easier to see what’s working. And when you know what’s working, you can double down on your efforts to move closer to your goals.

That’s what it’s all about — whether you want to sell more luxury scented candles in your online shop, grow the number of people subscribed to your design advice newsletter or drive more traffic to your artfully prepared blog content.

Step up your digital marketing measurement with our latest infographic.

Are you unsure about how to measure the return on investment of your social media marketing?

If so, you’re not alone. According to The CMO Survey, only 23% of senior marketers say they can determine the impact of their social efforts quantitatively.

This struggle is understandable: assessing all the various types of organic social engagements that happen across multiple platforms can often feel like impossible task.

The truth is that it’s not. While measuring social ROI does take some time and work, it’s absolutely achievable for firms of all types.

So, how can brands tackle this problem? To find out, check out the key findings below, as well in MDG Advertising’s new infographic, How to Measure Social ROI: A 4-Step Plan for Marketers.

1. Define Measurable Goals
Determining social ROI begins with goals, not metrics. Before you do anything else, it’s essential to clearly define why you’re utilizing social media in the first place.

Start by outlining broad objectives such as:

  • Boosting your pipeline of qualified leads
  • Increasing sales of products/services
  • Building brand awareness

Many marketers stop here, which is often where the root of the problem lies. To measure ROI, it’s necessary to go one step further and connect overarching goals to quantifiable KPIs.

Link your goals to actions such as:

  • Click-throughs to a website landing page
  • Views on a particular piece of content
  • Online purchases of products/services
  • Newsletter/product update sign-ups

What you need here is a relatively small set of specific, measurable actions that you want social audiences to take and by which you’ll gauge success.

2. Assign a Value to Each Action
Now comes the most difficult part of the process: assigning a value to each action that you’re measuring. Truthfully, this is both an art and a science, and it takes time to get it right.

Begin by gathering any relevant data that connects online action to revenue, such as:

  • The lifetime value of a customer, visitor, newsletter subscriber, etc.
  • The price of products/services promoted on social and typical individual spend
  • The average order size of a website visitor and/or social media referral

The next step is ballparking. By looking at a combination of your social and website analytics, do your best to link each action you’re tracking to a set value.

These metrics can include:

  • Value of a social-driven website visitor
  • Value of a newsletter subscriber
  • Value of a contact form submission

What many marketers realize at this point is that the social metrics they currently are paying attention to—likes, comments, etc.—don’t connect well to revenue. Instead, what’s often needed is to track actions such as click-throughs, sign-ups, and visits.

3. Calculate the Cost of Your Efforts
Combining measurable goals with a value for each action gives you a good foundation, but it’s not all you need. To calculate ROI, you also have to know the costs of your social media efforts.

Determining this starts with content. Look closely at:

  • The price for producing each piece you post on social
  • Any additional costs associated with promotion and distribution

This is only part of the picture. To have an accurate sense of what you’re spending you need to go further and look at everything else, including labor costs and technology.

Don’t forget to factor in:

  • The cost for all employees who work on social (directly, in support roles, executives, etc.)
  • The price of all hardware and software you utilize (analytics, hosting, production, etc.)
  • The cost of third-party support for your social media efforts
  • Expenses related to social training, conferences, etc.

Take the time to scour every corner of your marketing budget—and all other budgets—to ensure that you’re capturing the full range of social media costs. You don’t want a penny missed when determining the scope of your investment.

4. Determine the ROI
Finally, after all of that strategizing about goals, collecting of data, and scouring of budgets, comes the fun part: math!

Determining total social ROI is very easy once you have the numbers: simply calculate your total revenue from social (actions x value for those actions) and your total investment (all costs). Then multiply and divide:

(Total Social Revenue – Total Social Costs) x 100
—————————————————————– = Social ROI (in %)
Total Social Costs

The reality is that this isn’t where things stop. Seeing social ROI is useful—it’ll show you if your efforts are positive overall—but that isn’t the most valuable insight to come from this exercise.

Because you’ve done all the hard work of determining goals and quantifying actions, you can now see the performance for each of your individual tactics. That’s truly where the payoff comes in: being able to see exactly which specific social approaches are (and aren’t) delivering a return on investment.

To find out more, check out the full infographic, How to Measure Social ROI: A 4-Step Plan for Marketers.

Learn more about social media marketing. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.

MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, media buying and planning, radio and TV advertising, outdoor, newspaper, digital marketing, website design and development, online video advertising, infographic development, email marketing, video marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.

Embed this infographic on your website by copying & pasting the code below:

How to effectively measure your social media marketing efforts - #infographic

Content marketing can be a powerful tool for building brand awareness, encouraging consideration of your product or service, and converting prospects into leads and customers.

All those steps on the sales journey are important, but how, exactly, do you measure the effects of your content marketing on each of them? Brand awareness can be a vague concept, for example, and conversion could have happened thanks to any number of factors.

The team at content marketing agency Brandpoint explored content measurement a few years ago, and it’s back with an updated infographic and new tips for how to measure your content marketing.

When you’re determining how your content makes prospects more aware of your brand, measure search ranking, Web traffic, and social engagement, the graphic suggests; for the consideration stage, you’ll want to dig into your Web analytics to see pageviews, bounce rates, content downloads, and so on.

For more on how to measure awareness, consideration, and conversion—and for tips on how to improve the effect of content marketing on each of those steps of the customer journey—check out the infographic:

Continue reading “How to Measure Your Content Marketing Efforts [Infographic]” . Read the full article

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ABOUT THE AUTHOR

How to effectively measure your social media marketing efforts - #infographic

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She’s an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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Grow Your Business, Not Your Inbox

How to effectively measure your social media marketing efforts - #infographic

Editor’s note: A version of this article previously appeared at KISSmetrics.com.

If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t and how you can improve.

Social media is generally measured in two ways: ongoing analytics and campaign-focused metrics. Ongoing analytics, which track activity over time, are necessary for keeping up with the overall pulse of general conversation about your brand and company. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going.

Campaign-focused metrics, on the other hand, can help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. An effective social media measurement program will likely include both ongoing and campaign-specific measurement.

Here are five easy steps to get started tracking your own social media campaigns:

1. Determine your goals.
Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. What are you trying to accomplish or gain through these channels? Which channels are most relevant to those goals?

Social media can serve a variety of purposes, from broadcasting news and information, to answering customer questions and engaging with a community. Generate a list of what you’re trying to achieve from your social media efforts.

Next, think about what you want your audience to do with your content on the social channels you’re using. Are you trying to get them to read, share, reply, click, purchase or engage?

2. Create metrics to measure your goals.
Match your goals to actual metrics and behaviors you can measure. For example, if you’re trying to measure engagement, then what is the practical form of engagement you want to track? Is it retweets or reposts? Replies or comments? Clicks? Here are a few suggestions of behaviors to measure, based on a few common social media goals:

  • If you want to measure awareness, then use metrics such as volume, reach, exposure and amplification. How far is your message spreading?
  • If you want to measure engagement, then look for metrics around retweets, comments, replies and participants. How many people are participating, how often are they participating and in what forms are they participating?
  • If your goal is to drive traffic to your website, track URL shares, clicks and conversions. Are people moving through social media to your external site and what do they do once they’re on your site?
  • If your goal is to find advocates and fans, then track contributors and influence. Who is participating and what kind of impact do they have?
  • If your goal is to increase your brand’s share of voice, then track your volume relative to your closest competitors. How much of the overall conversation around your industry or product category is about your brand?

3. Measure.
After you’ve listed the metrics you want to focus on, find tools that capture these metrics. In some cases, social media channels themselves provide some form of analytics. In other cases you might need to use third party tools or build your own using APIs.

If you’re not sure which tools to use for which channels, ask around or do a quick online search and you’ll find numerous options. SocDir can be a useful source with a list of more than 300 social media metrics tools.

How to effectively measure your social media marketing efforts - #infographic

Many social analytics tools work in real-time, so if you can plan ahead and set up tracking before your campaign begins, it can be easier to access the data you need later.

On Twitter, for example, accessing tweets that are more than a few days old can be difficult and far less reliable than collecting and archiving them in real time. When possible, set up your measurement tools before your campaign begins.

4. Monitor and report.
Use your initial findings to set a baseline for future measurement and share these early figures with your important stakeholders. Two important questions to nail down are:

  • How do your numbers compare to what you expected?
  • How do they compare to your competitors’ or related products and campaigns?

This can also be a good time to consider your schedule for regular reporting. Depending on your schedule, monthly or quarterly reporting may work best, but weekly reporting may work well for others. No matter the schedule, make sure you’re checking in regularly on your metrics.

In your reports, be sure to include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean. Also consider including visualizations of your data to help communicate your results quickly and clearly.

5. Adjust and repeat.
Review your measurement program. How are these metrics doing? Are you missing anything? Was anything superfluous or unnecessary?

Figure out what you can improve, make changes, and then measure some more. Check back in with the goals you set initially and make sure your new metrics help you address those goals.

If you’re participating in social media, you should understand how your content is helping you to achieve your company’s goals. Reliable and consistent analytics can help you track your progress and improve when necessary.

Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child’s play. Rather it is a tough job for social media managers to estimate the success of what they have been doing on social media.

Customers are keen to quantify the return that is generated by investing in social media marketing and to know if it is working effectively. For this, the pre-requisite is to follow the steps that start with tracking the business’s investment and then by setting goals for ROI on social media efforts.

How can you measure the return on investment or ROI of your social media marketing endeavors? There are a number of ways to calculate it.

1. Measuring Social Audience Reach

You may have a growing number of audience members on your social media accounts and need to know the growth rate. It will help to measure your social media marketing and that can be discovered by measuring your social media audience on the basis of Facebook Likes, Twitter users or followers, LinkedIn Group members, YouTube subscribers, number of pins for Pinterest, etc.

Set a time period and determine if these audiences are growing.

2. Measuring Social Media Engagement

Another way to measure social media is to measure the engagement of users. Simply put, measure how many individuals are interacting or using your social media accounts by measuring the likes, comments and shares on Facebook, retweets for Twitter, comments for blog posts, video views on YouTube, +1s, shares and comments for Google Plus, etc.

Keeping a record of these items lets you know the investment generation rate.

3. Knowing About Brand Perception

It is advisable to always keep an eye on what people are saying about your brand. That’s not just on social media profiles or pages but everywhere on the Web. This measures increases in your online visibility by tracking your social mentions.

This can be done by using tools like Mention, Social Searcher or Google Alerts.

4. Conversion Rate From Social Media Visits

You should have some conversion goals for all of your social media efforts that will help you measure some actions that have monetary value. These conversion goals vary with social media platforms. Some of the built-in trackers are also available through Google analytics to measure things like reach, traffic, leads, and percentage of visitors of all social media platforms.

5. Knowledge of Click-through Rate and Impressions

Click-through Rate (CTR) helps to measure the success rate of advertising on social media and also to know the visibility of your brand. You can also keep an eye on profits by impression such as through PPC campaign.

CTR measures the number of people clicking on your ad whereas ROI is measured by percentage of profit compared to costs you spend for CPC (cost per click).

6. Tracking Social Media Traffic Influence

This is the simplest way to measure the traffic of your website coming from social media. But for this, you can also use Google Analytics. There are some other popular tools such as Klout, Social Authority and Brandwatch to measure the influence of a brand.

7. Watching Social Media Analytics

Social media analytics are a great way to measure social media marketing ROI, as it provides real-time feedback from all social media accounts. The analytics dashboard provides specific data required by the marketing department to help set social media strategy in the future.

Measuring the ROI of social media marketing is a great way to improve your social media efforts that may bring greater profits.