How to sell yourself on lifestyle change

  • Know Yourself
    • What are your values?
    • What are you passionate about?
    • How do you operate?
    • Be You.

    • Other people are whom you have to sell yourself to.
    • What does selling yourself mean? I think it means developing relationships with people so that they want to do business with you. They want to hire you. They want to work for or with you. They want to refer to you. They want to help you.
    • How satisfied are you with your relationships with:
      • Your employer or boss
      • Your employees
      • Team members
      • Other workers
      • Professional contacts
      • Industry Peers?
      • Fear
      • The only way to get rid of the fear of doing something is to go out . . . and do it.” Susan Jeffers: “Feel the Fear And Do It Anyway”
      • Limiting Beliefs.
      • I don’t want to brag.” or “That is not professional.
      • All or nothing thinking.
      • I am a failure when my performance is not perfect.
      • Negative thinking.
      • This is a problem.
      • Negative perspective.
      • Good things don’t count nearly as much as bad ones. “I know I was successful at the last five deals, but losing this one makes me feel terrible.
      • Relying on “should” statements.
      • Should statements are often the result of the voice we share in our head that lets us know we never do anything right. “I should have done that differently.” Or “I should have anticipated they were going to do that.

      Seeing the center of the wheel as 0 and the outer edge as 10, rank your level of satisfaction with each area by drawing a curved line to create a new outer edge. Give each pie the applicable number value as well. Use the knowledge gained from completing this exercise to decide what areas you want to improve.

      How to sell yourself on lifestyle change

      Humans are not meant to stop growing. In fact, no living thing on earth is meant to stop growing. We are all alive, reaching for the sun.

      Progress in life is all about reinvention. I am going to preface all of this by saying that reinvention is not the same thing as endlessly seeking reward or achievement. There is a difference. Seeking an achievement usually implies an “end.” You win the trophy and then you’re “done.” That’s not what you want to aim for–because as soon as you say you’re “done,” you are no longer reaching and stretching yourself, which means you stop growing.

      Reinvention, however, leaves the end open–which is actually a good thing. Reinvention is what allows you endless opportunities to continue exploring new parts of yourself. Exploration is growth, and growth in this sense is not outward facing but inward.

      Whenever you find something about yourself you want to change, you need to look for a way to reinvent it.

      1. See yourself outside yourself.

      Imagine you are a sculptor. A sculptor looks at his or her piece of stone and endlessly questions new ways to shape it. And if he or she thinks of something to change, there is no emotional attachment. They just do it. This is how you need to see yourself–as a work of art, always in progress. No need to get upset, or come down hard on yourself when you see something you do not like. Instead, like an artist, just get to work.

      2. Find the habit associated with the thing you want to change.

      Far too often, people focus too much on the thing they want to change instead of the habits that formed the thing in the first place. For example: They try to solve being overweight with doing a lot of ab exercises, without acknowledging that the problem is their poor diet. To truly reinvent aspects of yourself, you have to find the habit that created that trait in the first place–and then adjust the habit.

      3. Practice every day, no matter what.

      Change is not something you do some days and then take a break from other days. Change is a shift in lifestyle. It requires daily dedication, to the point where that new habit takes the place of an old one and no longer requires conscious effort.

      4. Set realistic goals.

      You can’t just wake up one morning and say, “I’m not going to be impatient anymore!” Yes, you are. And you actually help yourself by acknowledging that a bad habit like that won’t be solved immediately. Instead, set the goal to be more patient during your team meeting that happens every morning. Use that as an isolated practice space and subconscious reminder of what it is you want to practice. Focus on that for a few weeks, and then go from there.

      5. Constantly look in the mirror.

      Things get dangerous when you refuse to stop and really look at yourself–when you avoid self-reflection. There is a time and a place for “go go go” mode, and then there is a time and place for reflection mode. Both are necessary. And you will quickly find that unless you take the time to ask yourself the tough questions, you will fall off track and not know how you got there.

      6. Surround yourself with people who will tell you the truth.

      If everyone around you is telling you “yes,” then you have a serious problem. You need people who are going to challenge and question you. You need people who won’t be afraid to tell you the truth. Tough feedback is essential for personal growth.

      7. You have to take risks.

      You will never become the person you want to be by continuing to be the person you currently are. Growth’s only request is that you step out of your comfort zone. That’s it. And unless you are willing to take that risk, to take that uncomfortable leap into the unknown, you will forever stay exactly where you are.


      Reinvention is an art. It is a process. It is not a “quick fix” or an “overnight solution.” It is a deliberate practice, day in and day out, until you realize who it is you want to be, you already were all along.

      One of the most valuable skills that a salesperson can have is knowing how to sell anything.

      Being a great salesperson opens up many doors of opportunity, especially for entrepreneurs and business owners.

      Here’s why that’s good news for you:

      You can learn a few simple techniques that can be applied to any sales situation, whether you’re selling a product online, over the phone, face-to-face or even in an interview

      In this post, I’ll provide you with a few great tips for selling anything to anyone in 2020 and beyond…

      (Pro tip: Bookmark this page right now so can read it over and over until you have truly learned how to sell anything to anybody).

      Read These 5 Tips to Learn How to Sell Anything

      1. Understand Your Customer’s Needs

      No matter what you are selling, the most important part of salesmanship is understanding the needs of your customer and figuring out how to meet them.

      In almost every case, a salesperson who focuses on customer service and how a product is able to meet their customer’s needs and wants will be much more successful than a salesperson who focuses on the features and specifications of the product itself.

      Perhaps your customer has pain points that your product is able to alleviate, or perhaps they have desires that it is able to fulfill.

      Once you determine the needs of your target customer and how your product is able to meet them, centering your sales pitch around meeting those needs is the best way by far to close a sale.

      2. Learn How to Sell Yourself

      Whether you’re cold calling or have spoken before, it’s important to keep in mind that before a person is going to be willing to hand over their hard-earned money to you, they’ve got to like you the salesperson just as much as they like the product that you are selling.

      When you’re making a sales pitch, take a little time to get to know your customer and let them get to know you.

      Tell them a quick story, make them laugh, and overall simply let your personality shine.

      If you can make your customer see you as a person and perhaps even a friend rather than just someone who is trying to sell something to them, they’ll be far more inclined to buy something from you.

      3. Research Who You’re Selling To

      Before you are able to meet the needs of your customer and craft your sales pitch to target them as effectively as possible, you first need to know as much as you can about the person you are selling to.

      Sometimes increasing sales entails researching a specific client if you are making a major sales pitch to a high-profile figure within a company who you are able to research beforehand.

      Other times, when you are selling directly to consumers, researching who you are selling to means figuring out the target customer for your product and analyzing their needs and desires.

      Either way, knowing as much as possible about who you are selling to before you ever begin your sales pitch is essential if you want that sales pitch to be as effective as possible.

      4. Ask Questions

      Making sales centers around having a conversation with the person that you are selling to, and one of the most important parts of that conversation is the questions that you ask.

      Asking your customer questions (and actually listening to their answers) is valuable in a couple different ways.

      For one, it allows you to figure out more about the person you are selling to, their needs and desires, and what they are looking for in a product.

      Just as importantly, though, asking questions is an effective sales technique because people enjoy talking about themselves.

      This goes back to making the person you are selling to like you; when you show genuine interest in them and give them the opportunity to talk about their favorite topic – themselves – they’ll be much more likely to enjoy the conversation and therefore much more likely to buy something from you in the end.

      5. Don’t Sell. Help

      People you are selling to need to see you as someone who is helping them solve a problem through the product that you are offering.

      Keep in mind that one of the main things that lead people to buy a new product is that they are struggling with an issue that they hope that product will address.

      It’s your job, therefore, to make sure that you are as helpful as possible.

      When you are genuinely trying to be helpful when it comes to addressing your customer’s needs, your sales pitches will be far more successful.

      How do you plan to double or triple your sales this year? Need help with your sales presentation? Get my done for you sales presentation templates for free.

      How to sell yourself on lifestyle change

      About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

      Our 60s are one of the most important transition periods of our lives. With our kids out of the house, our social context is changing. Retirement is “in sight,” even if we don’t plan on quitting our jobs any time soon. Turning 60 is also the time when many of us start to question our place in the world. We may even look at our lives and ask, “Is this it? Surely I was meant to do something more!”

      If you are like many older adults, you may be wondering how to reinvent yourself after 60. Perhaps you are tired of feeling out of shape and want to make a commitment to living a healthier life. Or maybe, after 40+ years working for someone else, you are ready to create a business of your own. Perhaps you simply want to find ways to give back to the world, now that your kids are off building their own lives.

      Since starting Sixty and Me, I have loved listening to all of your stories of reinvention. We have people in our community who have gone back to school, changed careers, started sky-diving and dedicated their weekends to supporting their favorite charities.

      I’d like to share a few of the lessons that I have learned from these amazing people who have found happiness and fulfillment in their lives.

      Here are 4 absolutely essential steps to reinventing yourself after 60.

      I love the scene in Alice in Wonderland, where Alice asks the Cheshire Cat which path she should take. The cat replies that it depends where she wants to go.

      This sounds obvious, but, you would be amazed how many people miss this step on their reinvention journey. They are so eager to “get started” or “do something” that they set off randomly, chasing one whim after another.

      As a starting point, I would encourage you to take out a piece of paper and answer the following questions:

      What do I value most in this world?

      What do I feel is missing most from my life?

      When have I felt happiest? What was I doing and who was I with?

      What am I good at? Which of these talents do I actually enjoy?

      What do I think is wrong with the world?

      How do I want my life to be 10 years from now?

      What do I want to fix most in my life?

      What do I like most about my life?

      These questions are just a starting point. I’m sure that you can come up with others that relate to the kind of reinvention that you are looking for. It’s important to make these questions a part of a “living document.” Don’t write your answers once and assume that your job is done. Return to these questions every few months to see how your perspective has changed. You may be surprised!

      When you decide to reinvent your life after 60, the tendency may be to focus on big achievements. If you want to get in shape, you may rush out to join a gym. If you want to fix your financial situation, you may decide to sell everything that isn’t “essential.” In my experience, very few people thrive with this kind of approach. Oh, sure, they feel great for a few days. Then, as the adrenaline wears off, they go back to their old habits.

      Ironically, the best way to reinvent yourself after 60 is to start with small steps that you can apply consistently. One place to start is with your answers to the questions in the previous section.

      Try to find one small action that you can take every day. For example, if your health is a concern, set aside 5 minutes every morning to stretch. Set a timer and resist the urge to exercise for longer. Then, every day, increase your morning exercise time by one minute. Within a month, you will be exercising for more than half an hour. More importantly, you will have established a habit that will be hard to break.

      What small step are you going to take today to build your new life?

      The road to reinvention can be a lonely one. As a result, it pays to have people on your side – people who understand what you are trying to achieve. If you have a spouse, share your dreams with them. Ask for their support and encouragement. You may be surprised by their reaction.

      Beyond your family, there are so many people in the world who share your passions. You may not feel like joining a club or organization at first, but, don’t rule this out in the future. As you establish good habits and your confidence grows, look for ways to share your passions with others.

      After decades looking after your family, it may feel strange to focus on yourself. You may even feel like you are the only person who thinks that your passions are important. This is certainly not the case.

      Many people in the Sixty and Me community have told me that their road to reinvention actually started when they decided to declutter their lives. Prior to doing this, it was as if they had too many programs running in their heads. With so many people and things to take care of, there simply wasn’t enough mental energy left at the end of the day to sort out their own lives.

      Take an inventory of the people, places and commitments in your life. Are there things that you never use that you could sell or give to a worthy cause? Are there people in your life that make you unhappy? Are there commitments that you took on when you were in a different context that continue to suck up your time and energy? Maybe it’s time to let these things go!

      As with every other aspect of reinventing yourself after 60, it pays to take the decluttering process slowly. Don’t be in a hurry to change everything at once. If you remove one unnecessary item from your life every day, your life will be decluttered in no time.

      I hope that you found these 4 essential steps useful and that they help you to get on the path to building the life that you deserve!

      Are you planning on reinventing yourself? What do you want to change most in your life now that you are in your 60s or better? What advice would you give to the other members of our community when it comes to reinvention after 60? Please join the conversation and “like” and share this article to keep the discussion going!

      The day-to-day choices you make influence whether you maintain vitality as you age or develop life-shortening illnesses and disabling conditions like heart disease, diabetes, high blood pressure, and stroke. You may understand exactly what you need to do to enjoy a healthier, happier life: carve out time to exercise, perhaps, or find a way to ratchet down stress. There’s just one hitch. You haven’t done it yet.

      Often, the biggest hurdle is inertia. It’s true that it isn’t easy to change ingrained habits like driving to nearby locations instead of walking, let’s say, or reaching for a donut instead of an apple. However, gradually working toward change improves your odds of success. Here are some strategies that can help you enact healthy change in your life, no matter what change (or changes) you’d like to make.

      Seven steps to shape your personal plan

      Shaping your personal plan starts with setting your first goal. Break down choices that feel overwhelming into tiny steps that can help you succeed.

      1. Select a goal. Choose a goal that is the best fit for you. It may not be the first goal you feel you should choose. But you’re much more likely to succeed if you set priorities that are compelling to you and feel attainable at present.
      2. Ask a big question. Do I have a big dream that pairs with my goal? A big dream might be running a marathon or climbing Mt. Kilimanjaro, wiggling back into a closet full of clothes you love, cutting back on blood pressure medication, or playing games and sports energetically with your children. One word to the wise: if you can’t articulate a big dream, don’t get hung up on this step. You can still succeed in moving toward your goal through these other approaches.
      3. Pick your choice for change. Select a choice that feels like a sure bet. Do you want to eat healthier, stick to exercise, diet more effectively, ease stress? It’s best to concentrate on just one choice at a time. When a certain change fits into your life comfortably, you can then focus on the next change.
      4. Commit yourself. Make a written or verbal promise to yourself and one or two supporters you don’t want to let down: your partner or child, a teacher, doctor, boss, or friends. That will encourage you to slog through tough spots. Be explicit about the change you’ve chosen and why it matters to you. If it’s a step toward a bigger goal, include that, too. I’m making a commitment to my health by planning to take a mindful walk, two days a week. This is my first step to a bigger goal: doing a stress-reducing activity every day (and it helps me meet another goal: getting a half-hour of exercise every day). I want to do this because I sleep better, my mood improves, and I’m more patient with family and friends when I ease the stress in my life.
      5. Scout out easy obstacles. Maybe you’d love to try meditating, but can’t imagine having the time to do it. Or perhaps your hopes for eating healthier run aground if you’re hungry when you walk through the door at night, or your kitchen cabinets and refrigerator aren’t well-stocked with healthy foods.
      6. Brainstorm ways to leap over obstacles. Now think about ways to overcome those roadblocks. Not enough time? I’ll get up 20 minutes early for exercises and fit in a 10-minute walk before lunch. Cupboard bare of healthy choices? I’ll think about five to 10 healthy foods I enjoy and will put them on my grocery list.
      7. Plan a simple reward. Is there a reward you might enjoy for a job well done? For example, if you hit most or all of your marks on planned activities for one week, you’ll treat yourself to a splurge with money you saved by quitting smoking, a luxurious bath, or just a double helping of trhe iTunes application “Attaboy.” Try to steer clear of food rewards, since this approach can be counterproductive.

      Breaking it down

      Taking a 10-minute walk as part of a larger plan to exercise, or deciding to drink more water and less soda, certainly seem like easy choices. Even so, breaking them down further can help you succeed.

      Here are a few examples of how you can break a goal into smaller bites.

      Take a 10-minute walk

      • Find my comfortable walking shoes or buy a pair.
      • Choose days and times to walk, and then pencil this in on the calendar.
      • Think about a route.
      • Think about possible obstacles and solutions. If it’s raining hard, what’s Plan B? (I’ll do 10 minutes of mixed marching, stair climbing, and jumping rope before dinner.) Maybe I dislike getting my work clothes sweaty. If I’m planning to hop off the bus a few stops early and walk the rest of the way home, what could I do? (I’ll need T-shirts to change into at work. If I bring in five every Monday, I’m covered. I’ll put my walking shoes in my work bag at night.)

      Drink more water, less soda

      • Find my water bottle (or buy one).
      • Wash out the bottle, fill it up, and put it in the refrigerator at night.
      • Put a sticky note on the front door, or on my bag, to remind me to take the water bottle with me.
      • At work, take a break in the morning and one in the afternoon to freshen up my water bottle. This is a good time to notice how much (or little) I’m drinking.
      • When I get home from work, scrub out my water bottle for the following day and repeat.

      Track my budget for a month

      • Every night, put all receipts and paid bills in an envelope placed in a visible spot.
      • Choose one: a) buy budget-tracking computer software, such as Quicken or QuickBooks; b) buy a similar application for my phone; c) use a debit card for every purchase; d) tuck a notepad into my purse or pocket to record all purchases.
      • Follow instructions to load software on computer, or application on phone, if I’ve chosen to use it.
      • Schedule 30 minutes at the end of the two-week mark to go over expenses with an eye toward identifying low-hanging fruit to trim. Sort expenses into categories first (rent or mortgage, utilities, groceries, entertainment, etc.). Consider what categories to trim. Set a goal to reduce or eliminate some of these expenses (for example: cut out 5% of spending across the board or in one category, ride a bike to work rather than paying commuter fees, or make my own coffee rather than buying it).
      • At the end of the fourth week, review all spending categories and add up the money I’ve saved. Decide on an appropriate reward — maybe spending half the money, spending time in a pleasurable pursuit, or just basking in praise for a job well done.


      As a service to our readers, Harvard Health Publishing provides access to our library of archived content. Please note the date of last review or update on all articles. No content on this site, regardless of date, should ever be used as a substitute for direct medical advice from your doctor or other qualified clinician.

      Starting small, focusing on one behavior at a time and support from others can help you achieve your exercise or other health-related goals.

      How to sell yourself on lifestyle change

      You’re once again feeling motivated to eat better, exercise more, drink less caffeine or make any number of the positive lifestyle changes you’ve been telling yourself you want to make. You’ve tried before—probably declaring another attempt as a New Year’s resolution—but without feeling much success.

      Making a lifestyle change is challenging, especially when you want to transform many things at once. This time, think of it not as a resolution but as an evolution.

      Lifestyle changes are a process that take time and require support. Once you’re ready to make a change, the difficult part is committing and following through. So do your research and make a plan that will prepare you for success. Careful planning means setting small goals and taking things one step at a time.

      Here are five tips from APA to help you make lasting, positive lifestyle and behavior changes:

      Make a plan that will stick. Your plan is a map that will guide you on this journey of change. You can even think of it as an adventure. When making your plan, be specific. Want to exercise more? Detail the time of day when you can take walks and how long you’ll walk. Write everything down, and ask yourself if you’re confident that these activities and goals are realistic for you. If not, start with smaller steps. Post your plan where you’ll most often see it as a reminder.

      Start small. After you’ve identified realistic short-term and long-term goals, break down your goals into small, manageable steps that are specifically defined and can be measured. Is your long-term goal to lose 20 pounds within the next five months? A good weekly goal would be to lose one pound a week. If you would like to eat healthier, consider as a goal for the week replacing dessert with a healthier option, like fruit or yogurt. At the end of the week, you’ll feel successful knowing you met your goal.

      Change one behavior at a time. Unhealthy behaviors develop over the course of time, so replacing unhealthy behaviors with healthy ones requires time. Many people run into problems when they try to change too much too fast. To improve your success, focus on one goal or change at a time. As new healthy behaviors become a habit, try to add another goal that works toward the overall change you’re striving for.

      Involve a buddy. Whether it be a friend, coworker or family member, someone else on your journey will keep you motivated and accountable. Perhaps it can be someone who will go to the gym with you or someone who is also trying to stop smoking. Talk about what you are doing. Consider joining a support group. Having someone with whom to share your struggles and successes makes the work easier and the mission less intimidating.

      Ask for support. Accepting help from those who care about you and will listen strengthens your resilience and commitment. If you feel overwhelmed or unable to meet your goals on your own, consider seeking help from a psychologist. Psychologists are uniquely trained to understand the connection between the mind and body, as well as the factors that promote behavior change. Asking for help doesn’t mean a lifetime of therapy; even just a few sessions can help you examine and set attainable goals or address the emotional issues that may be getting in your way.

      Making the changes that you want takes time and commitment, but you can do it. Just remember that no one is perfect. You will have occasional lapses. Be kind to yourself. When you eat a brownie or skip the gym, don’t give up. Minor missteps on the road to your goals are normal and okay. Resolve to recover and get back on track.

      When to sell your house is not always the easiest question to answer. Most people don’t plan on living in their first (or second or maybe even third) home forever, but knowing when the time is right to put that baby on the market can be tricky.

      In fact, it can feel kind of like breaking up with a longtime boyfriend or girlfriend. Deep down, you knew you wouldn’t be with that person forever—but ending things can be way easier said than done.

      Sometimes life changes force the issue: There’s little reason for self-doubt or trauma-level angst if you’re relocating to another state or you know your newborn twins won’t fit in your one-bedroom bungalow. But without a pressing reason staring you in the face, it can be hard to know when to sell your house.

      So how do you know when it’s the right time to let go?

      1. You’re feeling cramped, and you can’t add on

      Your family might not be growing, but that doesn’t mean your lifestyle still fits in your current house.

      If you’ve started working from home, for example, or you’ve adopted an extended family of indoor cats—or maybe you’ve just never gotten over your dream of having a sewing room—your house might be too small.

      Please, Mr. Postman

      Send me news, tips, and promos from® and Move.

      But before you jump to conclusions, see if paring down your possessions works to free up some space.

      Another option might be to finish an attic or basement, add another room, or even add a whole story to your home. But, of course, that won’t work for everyone.

      “If your property isn’t large enough or your municipality doesn’t allow it, moving to a bigger home may be your best option,” says Will Featherstone, founder of Featherstone & Co. of Keller Williams Excellence in Baltimore, MD.

      To decide which route to take, check your local building laws and get estimates from two or three contractors. It also wouldn’t hurt to check with your Realtor®. Sometimes adding on won’t increase the value of a home, and you don’t want to make big-time improvements that will bring only a small-time return on your investment.

      2. You have too much space

      On the other hand, perhaps you’re feeling overwhelmed by vacant rooms and silence. (Hello, empty nesters!)

      “In this case, it no longer makes sense to have, say, four bedrooms and a basement,” Featherstone says.

      Saying goodbye to a family home can be difficult, but you should consider how feasible it is to stay. If yardwork and house upkeep are getting to be a little too much, or soaring utility bills are cramping your style, it might make more sense to move.

      3. You’re over the neighborhood

      Maybe you can no longer deal with the rigid rules of your homeowners association, or perhaps your neighbors turned their house into a rental for frat guys. Whatever the reason, neighborhood dynamics can change dramatically over time.

      And sometimes, you can change. Maybe the 40-minute commute to work didn’t seem like such a big deal the first few years, but now you’re dreading it every day. Or your kids are getting older, which can be a big problem if you’re not in the right location.

      “If you can’t afford a private school system, you are limited to one school for your children,” Featherstone says. “Moving may be a benefit to your child’s education.”

      4. Remodeling won’t offer a return on your investment

      Giving your kitchen or bathroom a face-lift can make your house feel like new again, which might be all you need to decide you want to stay put for years. But that doesn’t mean it’s a financially sound decision.

      “Before making significant improvements, you should really study the neighborhood and know the highest price point of your neighborhood,” Featherstone says.

      If your home is already similar in style and condition of some of the priciest homes in the neighborhood, remodeling might be a bad idea, and you should consider selling instead.

      5. When to sell your house? When you can afford to sell

      Sure, you’re going to make money when you actually sell your house, but as the adage goes, it takes money to make money. So seller beware: You probably won’t be sitting around and waiting for the dollars to roll in.

      “Before you consider selling, you should have the funds available to prepare your home for sale,” Featherstone says.

      Most sellers need to make some minor improvements such as painting, landscaping, or updating flooring to get a good price on their home. Those costs will come out of your pocket at first, so it’s a good idea to have a cushion before you start.

      6. You’re ready to compete

      If you’re living in a seller’s market, you might be enticed to offload your home before things cool off. But don’t forget—once you sell, you’ll probably be a buyer, too.

      “If your market is hot, your home may sell quickly and for top dollar, but keep in mind the home you buy also will be more expensive,” Featherstone says.

      If you’re going to get out there, you should make sure you’re ready to compete.

      How to sell yourself on lifestyle change

      What does it mean to perform well during an interview? Well, you’ll need to show that you have the right background and experience, as well as being a good match for the role and the company’s culture.

      Think of this as an amped-up, in-person version of the same work you did on the job application to obtain an interview.

      But you'll need to do more than check off the boxes on your interviewer's list—you want the person you speak with to feel excited about making an offer. That means selling yourself to interviewers, to make it clear that you’re a strong candidate. Sound overwhelming? Here’s how to get started.

      Carry Yourself With Confidence

      If you feel unsure about yourself during the interview, it’ll show.

      Do everything you can to outwardly project confidence when you meet with interviewers.

      What you say in response to questions is essential (more on that later) but how you say it, as well as your overall appearance and how you carry yourself, is also meaningful. Here are a few things to keep in mind:

      Mind Your Body Language

      Are you slumped in the chair? Fidgeting? Avoiding eye contact? These no-nos can make you appear unfocused, uninterested in the job, or unsure of yourself. Maintain good posture, make eye contact when you shake hands, and sit in a position that radiates engagement with the conversation. Here are body language tips to follow during your next interview.

      Watch Your Word Choices

      Nerves can make verbal tics even more prominent. Try to avoid saying "um" or "like" too much—and, curb any tendency you have to engage in up-talk—speaking with a rising tone at the end of each sentence. Uptalk is a speech pattern that can make you seem immature. Recording yourself practicing interview questions—or having a friend practice with you—can help you identify these habits.

      Choose an Industry and Interview-Appropriate Outfit

      There is no one answer for what to wear during an interview. Do wear something you’re comfortable in (if you have an itchy seam or keep tugging at a hemline, interviewers may notice) but also choose an outfit that’s suitable for the specific interview. What’s appropriate for an interview at a fashion magazine, tech start-up, and retail job differs.

      Practice Answers, but Make Sure to Develop Ones That Are Specific and Memorable

      It’s good to practice what you’ll say in response to common interview questions. Interviewers will expect you to be prepared. But just because the questions are common, doesn’t mean your answers should be!

      Remember: you want to sell yourself during the interview, and no one is eager to buy a humdrum product.

      Aim to be memorable, so your responses stick in the interviewer’s memory, even days after a conversation.

      As you practice your responses, keep these tips in mind:

      Be specific when you give an example. Don’t just say, “My work on that project saved the company money.” Tell interviewers how much money and what you did to save it. Avoid vague answers.

      Tell a story as you relate something you have done or experienced. It’s easy to say you’re a team-playing, detail-oriented self-starter. These buzzwords come up in job listings, but it’s your job to translate them into stories about yourself. That proves you have the quality.

      So instead of saying, “I’m a self-starter,” say, “When I came on board, there was a paper- and digital-based workflow for the monthly report. I researched, and removing the paper-based workflow resulted in 10 percent savings and also removed duplicate work. I presented my findings to the executive team, and we transitioned to a new, digital-only routine the following month. The staff was relieved, and we’re all happy to spare the environment.”

      Keep It brief in your replies but answer the direct question. Don’t ramble in your answers. It’s better to pause for a second to frame your thoughts than dive in and wind up babbling for minutes upon minutes. Be respectful of the interviewer's time, and pay attention to cues. (If interviewers seem bored, they probably are—wrap it up!).

      Following these strategies will help you avoid bland responses.

      Know What Interviewers Want

      In some ways, what interviewers want is obvious: a candidate who can do the job well, and fit in with the company. But this will vary across positions, industries, and companies. To gain insight into employer wants and needs, research the company and industry. If it’s been a while (say, since you wrote your cover letter) analyze the job description.

      Think always: What can I do for the company?

      Will you help them sell more widgets, resolve customer complaints faster, streamline the workflow, or make sure customers are happy? Figure out how you’ll be beneficial, then make sure it’s evident in your interview question response.

      Put Your Strengths on Display

      Interviews are not the time for modesty! Rather, it’s a moment when it’s appropriate to say, “I did XYZ” or “My work helped do ABC.” Avoid saying “we” and make sure to mention your accomplishments. If this feels uncomfortably like bragging, consider framing achievements in terms of other people's comments:

      • My coworkers voted me the best team player two years running.
      • In my annual review, my manager was grateful for my organizational abilities.

      Follow these steps, and you’ll be sure to impress interviewers with your confidence and suitability for the position.

      The Best Way to Ask for the Job

      One of the best ways to close the deal is to ask for the job at the end of the interview. There are strategic ways you can do that without coming across as obnoxious or push. Here’s how—and how not—to ask for the job during an interview.

      Thinking about a career change? Identify your key strengths and professional skills, and learn how to sell them and yourself.

      66,050 enrolled on this course

      How to sell yourself on lifestyle change

      Becoming Career Smart: How to Sell Yourself

      66,050 enrolled on this course

      Learn how to benefit from your work and life experience

      Most people change their jobs multiple times, some make dramatic career shifts. Being able to identify your transferable skills is vital in a changing career marketplace.

      This course investigates the current career environment and, using case studies and a series of unique audit tools, it will challenge you to explore your successes and what success means to you. It will also develop your capacity to reflect on your strengths and weaknesses and increase your knowledge of credentials (the skills and capabilities you have built during your life and career).

      0:06 Skip to 0 minutes and 6 seconds Are you unhappy with your current job and looking to pursue the career you always dreamed about, or simply just looking for a promotion in your current workplace? Either way, you have come to the right place. We can all benefit from learning the best approaches to become successful in the professional world. So this course is for anyone and everyone who is on their career journey. According to the latest report from Deloitte and DeakinCo 2/3 of jobs will be soft skill intensive by 2030. And current demand for soft skills exceeds supply by up to 45%. So now is the time to not only determine if you have certain skills suitable for the job market, but also how to sell these for success.

      1:01 Skip to 1 minute and 1 second Through the skills audits, discussions, and self-reflection, you will be able to develop a deeper understanding of who you are and how to take your career to the next level.

      1:21 Skip to 1 minute and 21 seconds We’re about to begin, so get yourself registered. And I look forward to seeing you in the first course.

      What topics will you cover?

      This course looks at the current career environment. Using case studies and a series of unique audit tools, the course challenges you to:

      How to sell yourself on lifestyle change

      Unless you’re in business for yourself or looking for a job, the idea of marketing yourself may not sound like anything that concerns you. But it’s a skill everyone needs to master. Understand the basics and you’ll be prepared to position yourself as an expert. Here are seven proven strategies for marketing yourself successfully and effectively:

      1. Identify your niche. What are your interests? Your talents? Your passions? Think about the ways you already bring these elements together and explore the possibilities for how you can engage them in in innovation and problem solving. Focus on the uncommon things you have to offer.

      2. Seek recognition for your expertise. Showcase what you know by building a knowledge base. Grow your reputation and promote your informed opinions. The hallmark of expertise is figuring out what’s information and relevant. Develop relationships with thought leaders and media representatives in your field and your community.

      3. Share your wisdom. Write prolifically about what you know to get your name in front of people as an expert. Contribute articles and blog posts any time you have an opportunity. Make sure it’s informative, well written, timely, and valuable to readers.

      4. Build a community. Create a network of like-minded people in your field and work on connecting deeply and really getting to know one another. Genuine expertise is always drawn to other experts, and in their company you can open up a whole world of new possibilities.

      5. Be of service to others. Become a trusted advisor and do what you can to help as many people as you can. How can you use what you do to be of service? Maybe you can offer your talents to a local nonprofit or set up an internship or mentoring opportunity to help someone starting out.

      6. Be social savvy. Spend focused time on social media tools such as Twitter, LinkedIn, Facebook, Instagram and electronic groups in your industry. Share some of your expertise for free, and you can begin building a base of fans who trust you and look to you for expert advice.

      7. Remember who you are- is the message to the world. Every word you say, everything that you communicate and do, is a message to the world. Just as a good organization protects its brand, protect your reputation by being intentional about the words you speak and the actions you perform.

      The person who knows how best to market yourself is you. Start now to set yourself apart as a leader and generous citizen of your professional communities, and you can take yourself much further than you may have dreamed.